Chris Botting, Senior Director Product Development, Customer Collaboration, Cisco and Ross Daniels, Director of Marketing, Customer Collaboration, Cisco.
Cisco Directors, Chris Botting and Ross Daniels, stated that Cisco is globally the number two contact centre infrastructure provider with an estimated ACD market share of 18% globally, lagging number one provider Avaya who currently own an estimated share of over 35%. However, Cisco claims to be making inroads into Avaya's dominance. In the IVR market Cisco state they are ranked number one, and research from Gartner places Cisco in the 'Leaders' category within the Contact Centre Infrastructure Magic Quadrant.
Daniels highlighted Cisco's business performance within the ACD market. "Within the ACD business our share gains over the last couple of years have been impressive. We have jumped from number three or four to number two worldwide, and in certain markets, such as the US, we have closed the gap significantly on Avaya where Cisco has a market share of 29%."
Daniels continued, "Our projections have Cisco as number one in North America in the next 1-2 years. Our objective will then to be number one globally in the next 3-4 years."
When asked about Cisco's business focus Daniels confirmed that contact centres is now a key priority for Cisco. Daniels stated, "Cisco went through its own corporate struggles in 2011. Cisco came out of that having identified there had been too many priorities and too many things distracting us. There are now five priorities for the company, and the second of those priorities is Collaboration. There are four pillars under Collaboration, one of which is contact centre-or as we call it Customer Collaboration."
But Daniels admitted that the contact centres still struggle for attention across the broader Cisco business. He added, "For twenty years Cisco have been very successful selling and marketing 'boxes', talking to technical people about hardware solutions. Contact centre is about as opposite to that as you can get. First of all you do need people who can talk technology, but it is a bit more software oriented. Then you have to able to talk the Contact Centre Manager's and the Operations Manager's lingo."
In terms of Australia, Daniels and Botting highlighted that Australia is one market that has been recognised as one with significant opportunity for Cisco. Daniels stated, "We have lots of good things in place in this (Australian) market, a good solid product, good sales teams on the ground and a good set of partners. We have a lot things working on our side from a product, marketing, channel and sales point of view. With a little bit of extra investment we feel we can accelerate growth."
Along with greater support from Cisco's executive team and greater investment in the contact centre business, Daniels and Botting highlighted the role that product innovation has played in driving the positive contact centre business performance for Cisco. Daniels added, "We had a strong focus on innovation in 2010. We launched significant new products to the portfolio in November 2010 including our social solution, SocialMiner, a new agent desktop called Finesse and a new recording infrastructure called MediaSense. These were all big projects, and all wrapped around significant innovation. We hadn't been out to the Australian market with that much concentrated innovation in a long time." Daniels continued, "It was very well received."
Daniels went on to discuss how Cisco's focus has shifted. He stated, "As we have gone through 2011 our focus and message has shifted to innovation balanced with execution. This means focusing on the core products and developing solutions that are aimed at simplification to take advantage of the more 'mass market' opportunities."
Botting added, "There is more of a focus on operational simplification." Botting added, "Cisco Unified Contact Centre Express is a good example. For companies for whom contact centre is not their primary differentiator, Contact Centre Express is a nice turn-key all in one solution."
Botting continued, "What we have found is a section of the market that wants the attributes of our more powerful Cisco Unified Contact Centre Enterprise product but with the simplicity of Contact Centre Express. To target this need we have launched Packaged Contact Centre Enterprise in the last few months."
Botting concluded, "We think we have a really good opportunity, with Packaged Contact Centre Enterprise, in the Australian marketplace and the ability to deliver an easy sales cycle. Feedback from our Partner community has been very positive. We have turned what was traditionally a 12 month sales cycle into a four month cycle."
Cisco has identified the importance of simplification as a key message and has developed products and sales process to match. The contact centre world is becoming more complicated as the plethora of channels expands and customers demand better service. Therefore anything that makes life simpler for the contact centre should be welcome news.
Australian BPO services and offshore contact centre operator Acquire has finalised the acquisition of Philippine-based BPO Shore Solutions.
The acquisition by the Melbourne-based Acquire, which operates contact centres primarily in the Philippine capital Manila, expands the company's workforce to around 7,000 worldwide, including 2,000 employed by Shore. Shore, established in 2005 as a consultancy for companies looking to offshore their operations, offers contact centre, BPO, IT and professional services to clients globally, including Australia.
Acquire, also established in 2005, provides contact centre and BPO services for a wide range of industries including telecommunications, banking and financial services, insurance, media, education and retail. Acquire CEO Scott Stavretis told iTWire that the Shore purchase brings in services, particularly back-office functions, that complement Acquire's primarily contact centre business operating through its six Manila contact centres.
US-based outsourcer Allied Global has completed a move and expansion of its office in Metro Manila, more than tripling its capacity.
The new office can accommodate 270 workstations, capable of accommodating over 400 team members. "Based on the excellent results our existing clients have received, and the overwhelming interest from new prospects, this move was vital and enables us to realise growth in our offshore capabilities," said Allied Global's Jason Henning.
"While it is just 21 months after first opening our doors, the success and quality results driven by our local team members has expedited us to Phase 2 of our long term growth plan." Allied opened its primary office in Manila in January 2013 starting with 75 operational seats.
SYDNEY, Aust., November 19, 2014 – Imperva Inc. (NYSE: IMPV), pioneering the third pillar of enterprise security with a new layer of protection designed specifically for physical and virtual data centers, today announced SecureSphere version 11 and, with it, a new real-time agent-based solution designed to keep high-value data assets in Big Data deployments safe, yet accessible. The SecureSphere Agent for Big Data supports two of the world's most popular Hadoop distributions, Cloudera and Hortonworks. This release delivers on the company's commitment to introduce real-time agent-based technology for Big Data audit and protection.
"With version 11, we're giving our customers a way to protect the very large and complex data sets that live in Big Data environments," said Mark Kraynak, Chief Product Officer of Imperva.
"Protecting data, in all its permutations, is at the heart of what we do, and SecureSphere Agent for Big Data will enable our customers to protect against costly non-compliance fines and data breaches as they leverage their Big Data deployments to build business value."
According to Gartner, "CISOs must now protect data that is expanding in volume, variety and velocity, as market competition is forcing business units to adopt new cloud and big data services and applications. Big data environments enable data to be transposed between structured, unstructured and semistructured formats, enabling data to flow between them, and through applications and analytics. The concept of data silos and the application of data security governance, based upon the structure of stored data, are broken. This will expose uncoordinated data security policies and management, and is a recipe for security chaos."
SecureSphere Agent for Big Data is a key step in the Imperva journey toward delivering on its vision of protecting data in all repositories, fixing what's broken about today's data silos and reducing security chaos along the way. Working in conjunction with the SecureSphere Database Activity Monitor (DAM), the new Big Data solution offers the broadest coverage in the industry with protection for applications as well as data across structured, unstructured, semi-structured, and cloud repositories.
The SecureSphere DAM solution provides unique scalability and efficiency, and low total cost of ownership. As part of that approach, SecureSphere Agent for Big Data has been architected to scale for the volume, velocity and variety inherent in Big Data environments. That is in sharp contrast to solutions that offer Big Data agents designed to address the scaling requirements of traditional RDBMS environments.
When it comes to meeting security and compliance requirements for protecting data, coverage is critical. Today, the majority of organizations do not have sufficient data protection for their Big Data deployments, leaving them at risk for compliance-related penalties and data breaches. With SecureSphere Agent for Big Data, customers can efficiently demonstrate Big Data compliance through automated processes, audit analysis, customizable reports and a unique efficient approach to monitor Big Data activities.