The Four Seasons in Limassol, Cyprus has been open since 1993 and is independently owned and operated by Muskita Hotels Ltd. It’s a Five Star deluxe property with 304 rooms, 6 restaurants, 4 bars, and extensive conference facilities, Shiseido Spa, a full range of sports and fitness facilities and a shopping area with exclusive boutiques, watches and jewelry. The Hotel is situated on its own sandy beach, which has been awarded with the Blue Flag (a symbol of cleanliness and safety awarded by the European Community) and is 8 kilometers East of Limassol city center.
The Four Seasons’ management is constantly looking for effective ways to build strong relations with its customers and optimize sales programs. The Hotel’s website is its important marketing tool that helps the property to attract and retain elite guests from all over the World.
Mr. Nick Aristou, the property’s Executive Director, decided to enhance the website with an online business chat solution. “Our objective was to make it easy for our customers to navigate the website,” says Mr. Aristou. “Also, we wanted to convert as many visitors into customers as possible by making it easy for them to complete bookings.”
Mr. Aristou, who has a strong technology background, did a thorough review of available products, including such market leaders as LivePerson. However, none of them matched Four Season’s specific needs. The main limitations were the lack of multilingual support, patchy compatibility with tablet users and absence of robust archival features.
Then Mr. Aristou came across LiveWebAssist, a chat solution deployed on the IceWarp site, and realized it was the perfect match. He decided to try it out on the Four Season’s site, but then found out it was not the final release yet. Still, Mr. Aristou went ahead and launched LiveWebAssist at Four Seasons’ webpage, assigning three operators to interact with customers.
From the very beginning, the Four Season’s customer service team was making the most of LiveWebAssist’s multilingual interface and Knowledgebase support features to interact with customers in English, Greek and Russian.. The property’s sales and marketing team started to see LiveWebAssist’s effect almost immediately – the bookings increased.
“LiveWebAssist contributed a lot to this on many occasions,” says Mr. Aristou. “Our analysis showed that customers booked because they were given real-time explanations through the chat service.”
Four Season’s technology team also liked LiveWebAssist’s capability to recognize returning Website visitors.
“The excellent feature helps an operator to resume the conversation from the same spot where it was ended or interrupted,” says Mr. Aristou. “That makes users spend on average 7-8 minutes on the site, a very high indicator.”
In an approach radically different form other chat products, LiveWebAsisst supports the InLine no-flash chat architecture, eliminating pop-up windows. This design allows more visitors to initiate chat sessions, because they don’t have to deal with popup blockers and assures usability for visitors from tablets like iPad or Android.
Additionally, this option gives actionable information about the visitors’ behavior.
“The operators can tell exactly where the user is on the site, so they can offer them immediate assistance, tell them where to go and answer questions with a high degree of relevancy,” says Mr. Aristou. “It’s a very useful feature.”
LiveWebAssist’s analytical capabilities helped the hotel to optimize its Internet marketing strategy.
“LiveWebAssist analytics capabilities are very good,” notes Mr. Aristou. “They are helping us to locate sources our customers are coming from. It’s a very effective tool, especially when used in conjunction with Google analytics.”
Another feature Four Seasons’ team found practical is LiveWebAssist Knowledgebase. At any point of the conversation, it allows to insert pre-approved messages (such as terms and conditions, cancellation policy, etc.) as well as URLs and graphics with a single click.
“It has been very useful, we have almost three pages of knowledgebase content now,” notes Mr. Aristou. “The option provides more professional outlook and helps to standardize responses. Operators don’t have to think about how to phrase them. In the near future, we are planning to extend the knowledgebase with images and, possibly, videos.”
According to Four Seasons’ technology team estimates, the training and ramp-up process was painless.
“The functionality of the program is simple, anybody who can use a social chat program can get accustomed to LiveWebAssist very easily,” notes Mr. Aristou.
For the support function, Four Seasons team used LiveWebAssist Direct Chat Technology, the VIP connection that gives dedicated access to key IceWarp support personnel. This option makes it possible to reach the important contacts no matter where they are – at their desktop, off-site, or on the road.
“The VIP link option has been very useful, and IceWarp support team was very prompt,” says Mr. Aristou.
Four Seasons is now planning to expand LiveWebAssist functionality.
“We are considered using it on mobile devices, and, possibly, integrating the solution with a new CRM system,” says Mr. Aristou.
In the future, the property is thinking about hiring more operators and starting to use LiveWebAssist automated translation functionality.
According to Mr. Aristou’s estimates, LiveWebAssist was showing compelling ROI from the day it was implemented.
“Just from my own observation, from the number of bookings that have been converted directly through LiveWebAssist, I can say that it has paid for itself almost immediately” says Mr. Aristou he would definitely recommend LiveWebAssist to other organizations in the hospitality industry.
“Selling hotel rooms is always a complex matter,” says Mr. Aristou. “Usually, hotel bookings for five+ star hotels are a very high-value item. It’s not a $10-20 purchase from Amazon. They are usually $5,000-6,000 per transactionand there are many issues for potential customers to understand before they actually commit to book. Anything that can give a customer greater confidence and prompt him to make a decision to buy is very valuable. LiveWebAssist gives us exactly that.”
Australia Post has been recognised for its customer service, winning the Most Enhanced Customer Experience award from global consulting firm Bluewolf.
Australia Post received the honour in the inaugural first Bluewolf Innovation Awards, announced in New York. To be considered, Bluewolf customers proactively shared their leadership stories and how they were able to transform their brand experiences and engagement for both employees and customers.
Bluewolf found that Australia Post dramatically improved its customers' experience by innovating and streamlining its contact cenre management systems with Salesforce Service Cloud. "The company was able to integrate seven separate systems across customer service and provide an automated solution to reduce inefficiencies, update business processes, integrate with back-office systems, provide greater visibility and reporting, and increase communication," Bluewolf said.
The Malaysia country manager for customer service IT company Cisco Systems says he sees strong growth potential in the country's BPO and knowledge process outsourcing (KPO) sectors.
Albert Chai told reporters the growth of BPO and KPO is expected to be partly driven by both small and medium enterprises as well as large enterprises. "We see the BPO and KPO space as relatively untapped in Malaysia," he said.
"There is a lot of SMEs, and enterprises simply do not have the business case to build their own call centers," Chai added. "So the most effective and efficient way to engage with their customers is to engage with a BPO player, whereby they can have contact center delivered as a service to them, without having the high cost of setting up the infrastructure."
Sydney, Australia, March 3, 2015 – Anchor, the hosting heavyweight behind some of Australia's biggest online retailers, has announced a range of new cloud hosting products and services on Amazon Web Services (AWS).
The first new Anchor service to be made available on AWS is a new management tier - DevOps Automation - bridging the gap between operations and software development teams.
Static websites have given way to complex, feature-rich web apps that require constant updating and enhancement. Some major retailers are already deploying new code into production at an incredible pace, in some cases up to fifty times a day, compared with just once or twice a month previously. This is due to new development methodologies such as "Continuous Delivery", resulting in real and significant competitive advantage to those practicing it.
Anchor's new management tier allows clients who are looking to adopt Agile development methodologies to outsource the DevOps management of their AWS infrastructure to Anchor, with the goal of building and releasing software faster, with less stress.
Anchor specifically addresses the automation of responsibilities traditionally handled by sysadmins and operations teams, a defining feature of DevOps.
Anchor's approach takes full advantage of the comprehensive API-driven cloud infrastructure services provided by AWS, combined with new, collaborative approaches to automation and managed hosting. Businesses can benefit from improved website performance, scalability and efficiency, while freeing up internal resources for more productive activities.
"A lot of hosting providers try to shoehorn traditional hosting models onto the cloud, only extracting some of the benefits of one while retaining many of the limitations of the other," says Bart Thomas, CEO of Anchor. "However, cloud technologies, and AWS in particular, provide a huge opportunity for simplifying and automating hosting operations; including code deployment, auto-scaling, environment cloning and more.
By combining its operations and automation expertise with the power, scale and flexibility of Amazon Web Services, Anchor is able to automate the development and deployment workflows of its customers.
"The industry continues to evolve at a frantic pace, which is why Anchor has spent the last few months re-evaluating the current hosting landscape to bring about its own evolution," says Thomas. "The relationship with AWS is the next step in our transformation, allowing us to adopt fresh methodologies, and develop new technologies. While we continue to deliver bespoke hosting services to customers in Australia and around the world, we recognise that hosting technology is only ever as powerful as the workflow it enables."