The Four Seasons in Limassol, Cyprus has been open since 1993 and is independently owned and operated by Muskita Hotels Ltd. It’s a Five Star deluxe property with 304 rooms, 6 restaurants, 4 bars, and extensive conference facilities, Shiseido Spa, a full range of sports and fitness facilities and a shopping area with exclusive boutiques, watches and jewelry. The Hotel is situated on its own sandy beach, which has been awarded with the Blue Flag (a symbol of cleanliness and safety awarded by the European Community) and is 8 kilometers East of Limassol city center.
The Four Seasons’ management is constantly looking for effective ways to build strong relations with its customers and optimize sales programs. The Hotel’s website is its important marketing tool that helps the property to attract and retain elite guests from all over the World.
Mr. Nick Aristou, the property’s Executive Director, decided to enhance the website with an online business chat solution. “Our objective was to make it easy for our customers to navigate the website,” says Mr. Aristou. “Also, we wanted to convert as many visitors into customers as possible by making it easy for them to complete bookings.”
Mr. Aristou, who has a strong technology background, did a thorough review of available products, including such market leaders as LivePerson. However, none of them matched Four Season’s specific needs. The main limitations were the lack of multilingual support, patchy compatibility with tablet users and absence of robust archival features.
Then Mr. Aristou came across LiveWebAssist, a chat solution deployed on the IceWarp site, and realized it was the perfect match. He decided to try it out on the Four Season’s site, but then found out it was not the final release yet. Still, Mr. Aristou went ahead and launched LiveWebAssist at Four Seasons’ webpage, assigning three operators to interact with customers.
From the very beginning, the Four Season’s customer service team was making the most of LiveWebAssist’s multilingual interface and Knowledgebase support features to interact with customers in English, Greek and Russian.. The property’s sales and marketing team started to see LiveWebAssist’s effect almost immediately – the bookings increased.
“LiveWebAssist contributed a lot to this on many occasions,” says Mr. Aristou. “Our analysis showed that customers booked because they were given real-time explanations through the chat service.”
Four Season’s technology team also liked LiveWebAssist’s capability to recognize returning Website visitors.
“The excellent feature helps an operator to resume the conversation from the same spot where it was ended or interrupted,” says Mr. Aristou. “That makes users spend on average 7-8 minutes on the site, a very high indicator.”
In an approach radically different form other chat products, LiveWebAsisst supports the InLine no-flash chat architecture, eliminating pop-up windows. This design allows more visitors to initiate chat sessions, because they don’t have to deal with popup blockers and assures usability for visitors from tablets like iPad or Android.
Additionally, this option gives actionable information about the visitors’ behavior.
“The operators can tell exactly where the user is on the site, so they can offer them immediate assistance, tell them where to go and answer questions with a high degree of relevancy,” says Mr. Aristou. “It’s a very useful feature.”
LiveWebAssist’s analytical capabilities helped the hotel to optimize its Internet marketing strategy.
“LiveWebAssist analytics capabilities are very good,” notes Mr. Aristou. “They are helping us to locate sources our customers are coming from. It’s a very effective tool, especially when used in conjunction with Google analytics.”
Another feature Four Seasons’ team found practical is LiveWebAssist Knowledgebase. At any point of the conversation, it allows to insert pre-approved messages (such as terms and conditions, cancellation policy, etc.) as well as URLs and graphics with a single click.
“It has been very useful, we have almost three pages of knowledgebase content now,” notes Mr. Aristou. “The option provides more professional outlook and helps to standardize responses. Operators don’t have to think about how to phrase them. In the near future, we are planning to extend the knowledgebase with images and, possibly, videos.”
According to Four Seasons’ technology team estimates, the training and ramp-up process was painless.
“The functionality of the program is simple, anybody who can use a social chat program can get accustomed to LiveWebAssist very easily,” notes Mr. Aristou.
For the support function, Four Seasons team used LiveWebAssist Direct Chat Technology, the VIP connection that gives dedicated access to key IceWarp support personnel. This option makes it possible to reach the important contacts no matter where they are – at their desktop, off-site, or on the road.
“The VIP link option has been very useful, and IceWarp support team was very prompt,” says Mr. Aristou.
Four Seasons is now planning to expand LiveWebAssist functionality.
“We are considered using it on mobile devices, and, possibly, integrating the solution with a new CRM system,” says Mr. Aristou.
In the future, the property is thinking about hiring more operators and starting to use LiveWebAssist automated translation functionality.
According to Mr. Aristou’s estimates, LiveWebAssist was showing compelling ROI from the day it was implemented.
“Just from my own observation, from the number of bookings that have been converted directly through LiveWebAssist, I can say that it has paid for itself almost immediately” says Mr. Aristou he would definitely recommend LiveWebAssist to other organizations in the hospitality industry.
“Selling hotel rooms is always a complex matter,” says Mr. Aristou. “Usually, hotel bookings for five+ star hotels are a very high-value item. It’s not a $10-20 purchase from Amazon. They are usually $5,000-6,000 per transactionand there are many issues for potential customers to understand before they actually commit to book. Anything that can give a customer greater confidence and prompt him to make a decision to buy is very valuable. LiveWebAssist gives us exactly that.”
UK self-service interaction specialist Creative Virtual has opened a new office in Sydney in response to the growing demand in the region.
"We deployed our first Australian self-service implementation in 2011 and are looking forward to providing this same technology to other organisations in Australia," said Creative Virtual CEO Chris Ezekiel. "The establishment of an Australian office means we can now offer the same local support and collaboration for our customers here as we do in many other parts of the world."
Ezekiel said Australia is at the forefront for delivering innovative self-service solutions, "and our unique blend of expertise in knowledge management, natural language virtual assistants and business intelligence reporting make for a perfect fit." Creative Virtual allows customers to provide instant online answers combined with a fully-integrated escalation route to other support channels such as live chat, email or phone.
German BPO specialist arvato has expanded its operations in the Philippines with the opening of a new contact center in Metro Clarke north of Manila.
The new site is part of arvato's strategy growth plans which aim to double its workforce in the region over the next three years. "This expansion will provide more capacity to service our existing client base and a strong platform for growth as the Philippines continues to emerge as a major outsourcing destination," the company said.
The Clark operation will initially provide multi-channel English-speaking customer service support for the North American region. It forms part of arvato's global CRM delivery network of nearly 100 sites across 21 countries.
Sydney, 11 March 2014: Customer Experience management consultancy and research firm, Fifth Quadrant, today announced that nominations are open in the search for Australia's Best Customer Experience companies.
Customer Experience (CX) is a mega trend driving organisations to transform how they enable consumer-led engagement. Fuelling the CX revolution is the rapidly changing customer who in Australia is happy to pay, on average, 14 per cent more for a good and consistent customer experience, according to Fifth Quadrant research*.
"Nine in 10 Australians will switch to a competitor because they have had a poor experience. Eight in ten will actively advise friends and family to avoid companies who provide a poor experience, and 77 per cent will not purchase again from that company," said Chris Kirby, Director of Customer Experience Research for Fifth Quadrant.
"These figures resolutely show Australians will no longer accept below par experiences. Our research shows consumers reward leading CX organisations with on average a 10-20 per cent increase in overall business performance," he said.
As a result, CX Strategy is now a priority of board and C-level executive teams. Seven in 10 Australian-based organisations say customer satisfaction improvements are a priority for 2014, while over half state in 2014 "developing a customer experience strategy" is key*.
To recognise the Australian organisations who are committed to CX leadership, Fifth Quadrant is proud to launch The Best Customer Experience Companies List.
By participating, organisations will:
To be considered for the Best Customer Experience Companies List, organisations will be judged on the quality and effectiveness of their Customer Experience strategy through a robust qualitative and quantitative assessment process.
Kirby said this process assesses the capability of the whole enterprise, not just customer facing service operations. It also recognises the efforts of organisations and provides insights to support future customer experience initiative
"This List is a great opportunity for Australia's rapidly evolving Customer Experience industry. Many organisations recognise the critical nature of becoming customer centric and are investing significantly to transform this capability. The Best Customer Experience Companies List gives organisations the opportunity to assess their progress versus industry peers and gain national recognition of their achievements," he said.
Nominations for the List are open from now for the next four weeks and can be made at www.bestcxcompanies.com or by contacting Chris Kirby on 02 9927 3399 A shortlist of 50 customer experience companies will be announced in May followed by the unveiling of the Best Customer Experience Companies List of Australia's 30 Best Customer Experience organisations in September 2014.
*Fifth Quadrant, Australian Market Customer Experience Strategy Report 2014