The Four Seasons in Limassol, Cyprus has been open since 1993 and is independently owned and operated by Muskita Hotels Ltd. It’s a Five Star deluxe property with 304 rooms, 6 restaurants, 4 bars, and extensive conference facilities, Shiseido Spa, a full range of sports and fitness facilities and a shopping area with exclusive boutiques, watches and jewelry. The Hotel is situated on its own sandy beach, which has been awarded with the Blue Flag (a symbol of cleanliness and safety awarded by the European Community) and is 8 kilometers East of Limassol city center.
The Four Seasons’ management is constantly looking for effective ways to build strong relations with its customers and optimize sales programs. The Hotel’s website is its important marketing tool that helps the property to attract and retain elite guests from all over the World.
Mr. Nick Aristou, the property’s Executive Director, decided to enhance the website with an online business chat solution. “Our objective was to make it easy for our customers to navigate the website,” says Mr. Aristou. “Also, we wanted to convert as many visitors into customers as possible by making it easy for them to complete bookings.”
Mr. Aristou, who has a strong technology background, did a thorough review of available products, including such market leaders as LivePerson. However, none of them matched Four Season’s specific needs. The main limitations were the lack of multilingual support, patchy compatibility with tablet users and absence of robust archival features.
Then Mr. Aristou came across LiveWebAssist, a chat solution deployed on the IceWarp site, and realized it was the perfect match. He decided to try it out on the Four Season’s site, but then found out it was not the final release yet. Still, Mr. Aristou went ahead and launched LiveWebAssist at Four Seasons’ webpage, assigning three operators to interact with customers.
From the very beginning, the Four Season’s customer service team was making the most of LiveWebAssist’s multilingual interface and Knowledgebase support features to interact with customers in English, Greek and Russian.. The property’s sales and marketing team started to see LiveWebAssist’s effect almost immediately – the bookings increased.
“LiveWebAssist contributed a lot to this on many occasions,” says Mr. Aristou. “Our analysis showed that customers booked because they were given real-time explanations through the chat service.”
Four Season’s technology team also liked LiveWebAssist’s capability to recognize returning Website visitors.
“The excellent feature helps an operator to resume the conversation from the same spot where it was ended or interrupted,” says Mr. Aristou. “That makes users spend on average 7-8 minutes on the site, a very high indicator.”
In an approach radically different form other chat products, LiveWebAsisst supports the InLine no-flash chat architecture, eliminating pop-up windows. This design allows more visitors to initiate chat sessions, because they don’t have to deal with popup blockers and assures usability for visitors from tablets like iPad or Android.
Additionally, this option gives actionable information about the visitors’ behavior.
“The operators can tell exactly where the user is on the site, so they can offer them immediate assistance, tell them where to go and answer questions with a high degree of relevancy,” says Mr. Aristou. “It’s a very useful feature.”
LiveWebAssist’s analytical capabilities helped the hotel to optimize its Internet marketing strategy.
“LiveWebAssist analytics capabilities are very good,” notes Mr. Aristou. “They are helping us to locate sources our customers are coming from. It’s a very effective tool, especially when used in conjunction with Google analytics.”
Another feature Four Seasons’ team found practical is LiveWebAssist Knowledgebase. At any point of the conversation, it allows to insert pre-approved messages (such as terms and conditions, cancellation policy, etc.) as well as URLs and graphics with a single click.
“It has been very useful, we have almost three pages of knowledgebase content now,” notes Mr. Aristou. “The option provides more professional outlook and helps to standardize responses. Operators don’t have to think about how to phrase them. In the near future, we are planning to extend the knowledgebase with images and, possibly, videos.”
According to Four Seasons’ technology team estimates, the training and ramp-up process was painless.
“The functionality of the program is simple, anybody who can use a social chat program can get accustomed to LiveWebAssist very easily,” notes Mr. Aristou.
For the support function, Four Seasons team used LiveWebAssist Direct Chat Technology, the VIP connection that gives dedicated access to key IceWarp support personnel. This option makes it possible to reach the important contacts no matter where they are – at their desktop, off-site, or on the road.
“The VIP link option has been very useful, and IceWarp support team was very prompt,” says Mr. Aristou.
Four Seasons is now planning to expand LiveWebAssist functionality.
“We are considered using it on mobile devices, and, possibly, integrating the solution with a new CRM system,” says Mr. Aristou.
In the future, the property is thinking about hiring more operators and starting to use LiveWebAssist automated translation functionality.
According to Mr. Aristou’s estimates, LiveWebAssist was showing compelling ROI from the day it was implemented.
“Just from my own observation, from the number of bookings that have been converted directly through LiveWebAssist, I can say that it has paid for itself almost immediately” says Mr. Aristou he would definitely recommend LiveWebAssist to other organizations in the hospitality industry.
“Selling hotel rooms is always a complex matter,” says Mr. Aristou. “Usually, hotel bookings for five+ star hotels are a very high-value item. It’s not a $10-20 purchase from Amazon. They are usually $5,000-6,000 per transactionand there are many issues for potential customers to understand before they actually commit to book. Anything that can give a customer greater confidence and prompt him to make a decision to buy is very valuable. LiveWebAssist gives us exactly that.”
The Australian Taxation Office deputy commissioner John Dardo says he's confident the department's voice biometrics technology provides efficiency without compromising security.
The ATO deployed Nuance's Vocal-Password in August last year and FreeSpeech in April this year, and Dardo told The Australian the technology was delivering better customer experience and faster resolutions for callers. "No one wants to be on a call to an agent longer than they need to, but we also need to ensure that for people who call us regularly, convenience and ease of access are effectively balanced with our mutual need for security," he said.
The ATO's technology analyses more than 100 unique voice characteristics while the customer speaks, and compares them with the relevant stored voiceprint. "Every person's voice is unique in the same way their fingerprints or irises are unique," said Nuance's Weideman. "Our system can detect patterns outside the frequency of the human ear."
Chinese ICT service provider DYXnet has won the latest Customer Relations Excellence Awards organised by the Asia Pacific Customer Service Consortium.
DYXnet Customer Care Director Samuel Chan, was also named CRM Manager of the Year in the Network Communications Category. "Over the past few years, DYXnet has been investing several million Hong Kong dollars in enhancing our Customer Service Centre (CSC)," said DYXnet's Wallace Ng.
"We are honored to have Samuel Chan, our key member of the CSC team, recognised as the winner of CRM Manager of the Year 2014 by the APCSC," said Ng. "We believe the CRE Award would be a great encouragement and recognition to him and to the whole team. We will keep on the motive in the future by continuing our service with the highest standards so as to create more value for our enterprise clients."
SYDNEY, July 3, 2015 -- Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of customer engagement, unified communications and collaboration software and cloud services, has made available a new customer engagement cloud service
Interactive Intelligence designed the new service, PureCloud Engage
"Contact centres are adopting new technologies to keep up with the ever changing demands of how customers choose to interact with a business," said Brendan Maree, Interactive Intelligence senior vice president for Australia, New Zealand and Japan. "PureCloud Engage℠ is not only cost-effective, but can quickly deliver highly reliable, scalable and innovative multichannel applications, thus enhancing the customer experience and offering managers data and insights to make the right business decisions."
"Contact centre applications are transitioning into the cloud and major vendors like Interactive Intelligence are fast responding with new and visionary cloud offerings," said Siow-Meng Soh, IDC Australia’s research manager for telecommunications. "Driven by the need for greater business agility, we expect the adoption of cloud-based contact centre technology to accelerate in Australia, with total Australia public cloud services estimated to grow to $2.7 billion by 2017 at a CAGR of 24.7 percent."
PureCloud Engage℠ offers multichannel routing, speech-enabled interactive voice response, outbound campaign management, multichannel recording and quality management, reporting, customer relationship management integrations, and graphical scripting.
New PureCloud Engage℠ features will be delivered on a continuous basis. Planned features include a unique capability that incorporates advanced behavioral analytics to automatically match customers and agents based on personality profiles, geolocation and automated learning. Another upcoming feature enables customers to browse agent personality profiles to determine the best match then connect via his or her preferred communications channel.
PureCloud Engage℠ is delivered from the PureCloud℠ platform, which runs on Amazon Web Services (AWS) for maximum reliability, scalability and security. The PureCloud℠ platform is the first enterprise-grade, multitenant, distributed cloud platform built for multi-use cases: collaboration, communications and customer engagement.
PureCloud Engage℠ is offered by the Interactive Intelligence global channel throughout Australia and New Zealand, and by the company’s direct salesforce.