Customer Experience is continually highlighted as an important factor in improving a B2C organisation's performance and getting ahead of the competition. But what is the reality? If it does deliver benefits, what are the key aspects that make leaders stand out versus their competitors?
In recent research conducted on behalf of Bold360, it found significant benefits to increasing your customer engagement maturity. However, there are serious risks for those who do not undergo digital transformation soon.
Join Steve Nuttall, Head of CX Research at Fifth Quadrant and Sandra Schroeter, International Head, Customer Engagement Technologies, LogMeIn, as they uncover how you can move your business up the CX maturity curve.