For the second year running, artificial intelligence (AI) was the hottest topic in the world of customer experience (CX) in 2019.
You don’t have to look far to find major players touting AI-driven CX as the next big thing. For example, IBM recently published a report which predicts that AI will unleash a new approach to CX strategy, design and development. IBM calls the shift a ‘seismic’ one, comparing it to the changes that were ushered in during the 1990s at the advent of the internet.