Steve Nuttall, on Nov 16, 2017 9:27:26 AM
Blockchain, and the myriad of cryptocurrencies it has spawned, is the most significant technological innovation since the dawn of the internet. It has the potential to revolutionise how we organise society, how we are governed and the way we do business. But what is it and what impact will it have on Customer Experience (CX)?
Steve Nuttall, on May 5, 2017 9:08:53 AM
It's often said that life imitates art and there are two scenes in Steven Spielberg’s 2002 film Minority Report that have become particularly prophetic in the marketing world.
Steve Nuttall, on Jul 12, 2016 9:30:00 AM
Gartner predicts that over 50 percent of the customer product investments will be channeled into customer experience innovations by 2017. Businesses will look to leverage strong tools and rich data to gain insights on customers. Businesses will have to take a systematic approach to make improvements in their CX strategy, and knowing about the trends is certainly a good place to start.
Steve Nuttall, on Jul 5, 2016 4:25:12 PM
Your organisation’s presence on the internet has a major role to play in how new customers perceive your business, which is why most businesses today are looking toward creating fresh content that leads online customers to their official website. The power of online content has been widely accepted, as a survey revealed that 94 percent of professionals believe that poor content has a degrading effect on the reputation of a firm.
Steve Nuttall, on Jun 30, 2016 4:41:20 PM
As organisations understand that customer experience is a critical basis for competitive differentiation, they can be expected to increase their investment in CX technology. With the arc of customer expectations continuing to rise, organisations have started investing in CX technologies at a rapid pace. The customer outcomes of CX technologies cannot be ignored, and as such, failing to invest even in foundational solutions that lay a groundwork for transition to transformatory customer models, can weaken competitiveness.
Fifth Quadrant's Customer Experience publication for Australian, New Zealand and APAC professionals looking to leverage current business data to wow customers and grow their bottom-line.
Get CX Spotlight.
The latest CX research from Fifth Quadrant, sponsored by Bold360 explores how Australian customers are interacting with retail brands using channels powered by AI. Get the report
This unique industry report and associated communications programs are designed as a resource for managers, consultants and suppliers working within the Australian Local Government sector. Get the report
