In these exceptionally challenging times, the way your customers interact with your brand will have a pivotal effect on their sense of trust and loyalty.

In these exceptionally challenging times, the way your customers interact with your brand will have a pivotal effect on their sense of trust and loyalty.

In these exceptionally challenging times, the way your customers interact with your brand will have a pivotal effect on their sense of trust and loyalty.

In these exceptionally challenging times, the way your customers interact with your brand will have a pivotal effect on their sense of trust and loyalty.

Blockchain, and the myriad of cryptocurrencies it has spawned, is the most significant technological innovation since the dawn of the internet. It has the potential to revolutionise how we organise society, how we are governed and the way we do business. But what is it and what impact will it have on Customer Experience (CX)?

Maintaining A Human Touch In The Digital Era

Let the Prophets Speak

It's often said that life imitates art and there are two scenes in Steven Spielberg’s 2002 film Minority Report that have become particularly prophetic in the marketing world.

As organisations understand that customer experience is a critical basis for competitive differentiation, they can be expected to increase their investment in CX technology.  With the arc of customer expectations continuing to rise, organisations have started investing in CX technologies at a rapid pace. The customer outcomes of CX technologies cannot be ignored, and as such, failing to invest even in foundational solutions that lay a groundwork for transition to transformatory customer models, can weaken competitiveness.