CX Spotlight by Fifth Quadrant

Avaya Targets Australia’s Midmarket with Cloud UC and CC Launch

Sydney, Australia, March 5, 2018Avaya has launched its ‘Powered by Avaya’ cloud offering in Australia, providing a simple and flexible way for midmarket companies to migrate to cloud-based solutions across unified communications (UC) and contact centre (CC).

The midmarket is the engine room of Australia’s economy. While it accounts for only seven per cent of all businesses, it makes up about one-third of all private sector turnover.

Despite its economic contribution, the midmarket is frequently overlooked as vendors either dedicate resources to large enterprise customers, or provide rigid, watered-down solutions that don’t deliver the flexibility and scalability to meet the needs of modern organisations.

‘Powered by Avaya’ is a software-as-a-service (SaaS) stack, including Avaya IP Office, which will enable channel partners to package and deliver customised and flexible Avaya UC and CC through a subscription-based model. Avaya partners can offer a full range of solutions – on-premises, hybrid cloud or fully-hosted – and end-users can manage their migration to the cloud at their own pace.

With analyst firm Gartner predicting the public cloud services market increase by 18.5 per cent globally, there is significant potential for channel partners that want to offer the same rich communications experiences customers expect from Avaya solutions, delivered on-premises as cloud-based offerings.

Several partners already have ‘Powered by Avaya’ solutions available to midmarket organisations in the region. Avaya partners that wish to host and maintain Avaya cloud services in their own data centres can sell these services directly to customers, with the option to wrap additional microservices around the core product, as well as continuing to sell the full portfolio of Avaya solutions.

Avaya is also working with key wholesale distribution partners to deliver a complete cloud solution for partners. Channel partners will be able to focus on building innovative solutions for their end-user customers and delivering future-proof communications experiences.

‘Powered by Avaya’ marks the expansion of Avaya’s hybrid cloud solutions portfolio that also comprises the Avaya Oceana, Equinox and Breeze platforms, which are built to empower organisations to implement and capitalise from artificial intelligence (AI), machine learning, the Internet of Things (IoT), big data and more.

According to David McEwen, General Manager, VExpress Distribution, “Cloud services have been a major talking point for many years, however, we now see an increasing number of enquiries around cloud from our reseller partners and customers. As a distributor, our job is to help resellers through their transition to cloud, a process which can take time and is transformational for their businesses. The new Powered By offering from Avaya will help this process, allowing us to support our reseller community as it further builds out its capabilities in this competitive environment.”

Further to this, Peter Chidiac, Managing Director A/NZ, Avaya, added “Moving to cloud-based UC and CC environments is an ongoing process, particularly with new challenges presented by the expanding presence of trends such as AI and IoT. Powered by Avaya is designed to simplify this process for resellers that already have an established cloud play, as well as those in the early stages of their transformation.”

About Avaya

Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit .


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FQ Editor

Written by FQ Editor

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Topics: press release IoT AI Artificial Intelligence cloud-based solutions

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