Healthcare apps cx

Healthcare Apps Improving Customer Experience with New Tech

If you’ve been keeping tabs on the latest healthcare news, you would be hard pressed to find news that wasn’t about healthcare apps. The rise of healthcare apps are beginning to become a key factor in the development of modern healthcare and customer experience. However, the differences in generational demographics have resulted in a few variations with regard to the adoption of these apps.

The Advent of Mobile Healthcare

health-apps-improving-customer-experienceAccording to a study done by PCMag, almost 70% of the global population will go mobile by the year 2020. Also, 90% of the global population will be connected via broadband networks. Now, taking in to consideration the fact that people are extremely attached to their devices, there is no doubt that the healthcare sector will be exposed to an onslaught of opportunities starting now all of which will contribute to healthcare's customer experience.

Healthcare apps provide medical professionals the opportunity to offer care on a much larger platform without the traditional limitations. Healthcare will begin to have a more personal and holistic role in people’s lives. Studies show that more than 50% of current mobile users already use healthcare apps and 41% of them have already tried out a minimum of 5 apps.

This clearly indicates how serious people are about healthcare and about dealing with it.

Implementing Digital Solutions

The realm of personal heath monitoring is rapidly changing and this has led to many variations showing up in the arena of digital health. The innovation here is focused on bridging the gap between health benefits and mobile trends and this can be observed through the progress that’s occurring in the field of wearables and apps.

Healthcare apps are pretty much the foundation of mobile healthcare and the download rates are quite high. The numbers alone serve as an indicator of how much innovation has occurred with regard to healthcare apps, in the last few years.

A PWC poll found that people are particular about accessing higher levels of care and having decision making abilities with regard to the care provided. They are also willing to obtain this care from non-traditional care providers, within non-traditional environments.

Most of the healthcare apps in the market today are prevention focused, which means, they encourage people to adopt healthier habits. The area of mental health has also seen the development of dedicated apps that are focused on helping people improve memory or reasoning skills. Then, there are those apps that focus on bettering patient experience and clinical results through functions such as prescription management, clinical trials, diagnosis, and appointment management.

This doesn’t just end with apps, as wearables are also beginning to play a key role. Wearables are, in fact, superior to apps when it comes to collecting data for large-scale health initiatives. This is because they possess a unique set of functions that range from measuring cardiac activity to addressing hearing loss.

However, issues such as the gap between generational demographics must be addressed before healthcare can completely digitally transform. No doubt, the next few years on the road to 2020 will prove fruitful in this sector.

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Photo credit: Jason Howie

Brad Arsenault

Written by Brad Arsenault

Brad is the Head of Marketing at Fifth Quadrant. For over 16 years he's worked across digital marketing and content production. He actively publishes content on LinkedIn and Medium.

Topics: customer centric CX mobile

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