CX Spotlight by Fifth Quadrant

Ooyala Powers Content Management, Syndication and Delivery for Turner Asia Pacific

San Jose, California – June 25, 2018 – Ooyala is powering content syndication for Turner Asia Pacific with the Ooyala Flex Media Platform, a flexible and configurable content supply chain optimisation platform that automates tasks, simplifies workflows and speeds up the time to market for Turner.

With increasingly complex content formats and requirements, Turner’s technology and operations team needed a single platform to power their syndication workflows. Turner required greater visibility into campaigns and projects in order to manage, add and deliver content to new and existing partners quickly, and expand revenue opportunities.

The Flex Media Platform manages all campaigns, content, metadata and business rules, providing Turner with complete visibility into its operations, reducing manual tasks, saving time and freeing up resources. With the solution deployed in the cloud, Turner’s operation teams across the Asia Pacific region have seamless access and control anytime, anywhere.

“Our syndication business in the Asia Pacific region is both fast-changing and complex, requiring us to get content to our partners quickly and efficiently,” said James Crossland, Turner International’s Regional Vice President of Technology & Operations. “The Ooyala Flex Media Platform, with its flexibility and strong orchestration capabilities, allows our team to configure workflows according to our business rules, and automate manual processes to reduce repetition and unnecessary delays.”

“Television companies today are dealing with accelerating complexities and time pressures in delivering content,” said Jonathan Huberman, CEO, Ooyala. “We are delighted to partner with Turner, to streamline their media operations with the Ooyala Flex Media Platform, and to bring them cost savings and efficiencies. Together, we’re expanding their business with the same resources while increasing revenue from their partners.”

Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetising video, developed the Flex Media Platform to connect the entire video content supply chain for broadcasters and content owners, from production to profit. The Flex Media Platform provides central workflows, shared metadata infrastructure and open APIs to integrate with existing systems and to provide a single source of truth for the content owners.

For Turner, the Ooyala Flex Media Platform keeps track of content that has been processed and archived, so that newly on-boarded licensees can immediately receive content from Turner’s existing catalogue. This provides not only greater visibility, but also opportunities for rapid expansion.            

“To be ready for tomorrow’s media and entertainment world, we must be agile and adaptable. We expect our technology solutions to be future-proof and scalable.” added Mr Crossland.

About Ooyala:

For over 10 years, Ooyala has been at the forefront of shaping the OTT and media workflow revolutions as a leading provider of software and solutions that optimise the production, distribution and monetisation of media. National Rugby League, Dell, SkySports and Media Prima are global customers that rely on the Ooyala Flex Media Platform to successfully produce, manage, and distribute media and become more efficient, more open and more extensible to meet the evolving needs of their viewers.

Headquartered in Silicon Valley, Ooyala is a US based subsidiary of global telecommunications and IT services company, Telstra, with offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit: For inquiries: or email:

About Turner Asia Pacific

Turner is a global entertainment, sports and news company that creates premium content, and delivers exceptional experiences to fans whenever and wherever they consume content. In Asia Pacific, Turner owns and operates award-winning brands throughout the region, running 58 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Warner TV, Oh!K, TCM Turner Classic Movies, truTV, MondoTV, TABI Channel, Tabi Tele, Mondo Mah-Jong TV; and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services. It owns and exploits properties such as Tuzki, and oversees commercial partnerships with various third-party media ventures. Turner teams with Warner Bros. and HBO to leverage WarnerMedia’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a WarnerMedia company.


FQ Editor

Written by FQ Editor

Press release from an outside source. Please consult the organisation directly for details about this release.

Topics: press release

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