CX Spotlight by Fifth Quadrant

Ooyala Simplifies Video Operations With New Ooyala Flex Media Platform

Sydney, 9 April 2018 - Ooyala has unveiled the Ooyala Flex Media Platform, an open and extensible video production and delivery platform that simplifies and streamlines the process of managing, curating, orchestrating, publishing, analysing, and monetising video content.   

This content supply chain optimisation platform, which leverages Ooyala’s deep experience serving customers with cloud-based solutions, minimises the cost and complexity of content creation, orchestration, and distribution. Designed specifically to meet the needs of today’s media content owners and production companies, the platform provides customisable workflows, seamless integration of third party tools, and a common data set across the entire video operation to gain deeper insights, improve customer experience, and increase content ROI.  

Unlike media asset management solutions, the Ooyala Flex Media Platform provides a unified framework that optimises the entire content supply chain, and can be further configured and developed by customers to meet their specific needs. Ooyala’s powerful analytics solution collects data and insights at every stage of the content lifecycle, empowering customers to make more informed business decisions and ensure they deliver the best content to attract and engage audiences.

“We are solving one of the media industry’s biggest pain points – how to get the most engaging content to market faster at a lower cost,” said Jonathan Huberman, CEO, Ooyala. “And what we’re hearing today from all broadcasters, studios, media companies, and enterprises is that they need efficient tools that easily integrate in order to produce, manage and distribute content profitably. This is today’s behind-the-scenes media revolution -- a new paradigm in which no company wants to be tied to a proposed ‘one-size-fits-all’ solution, or individual solutions from multiple vendors or legacy systems that cannot be integrated.”

Ooyala developed this holistic solution to connect and power the entire content supply chain from pre-production to profit, while providing central workflows, shared metadata infrastructure and APIs that make the chain faster, smarter, more flexible and more profitable.

Our platform leverages automation and artificial intelligence to streamline video workflows and processes, connect teams and tools for greater collaboration, and enable richer metadata and analytics that power critical new insights and a single source of truth throughout the entire content supply chain.

With its open and extensible architecture, the Ooyala Flex Media Platform can be completely configured to meet the particular needs of any workflows. The Ooyala Flex Media Platform integrates seamlessly with, or extends, any existing production system or tools to maximise the return on every media investment without uprooting existing systems or investments.

“Content owners and production companies need a solution that can streamline the entire process from creation to syndication, and ultimately distribution across devices,” Huberman continued. “The Ooyala Flex Media Platform empowers our customers giving them complete control over their operations, as well as a heightened level of data and insights crucial for engaging audiences and staying ahead of competitors. We designed the platform to futureproof our clients’ video business.”

About Ooyala:

For over 10 years, Ooyala has been at the forefront of shaping the OTT and media workflow revolutions as a leading provider of software and solutions that optimise the production, distribution and monetization of media. National Rugby League, Dell, SkySports and Media Prima are global customers that rely on the Ooyala Flex Media Platform to successfully  produce, manage, and distribute media and become more efficient, more open and more extensible to meet the evolving needs of their viewers.

Headquartered in Silicon Valley, Ooyala is a US based subsidiary of global telecommunications and IT services company, Telstra,  with offices in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York, Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many other countries across the globe. For more information, visit For inquiries, contact us:


FQ Editor

Written by FQ Editor

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Topics: press release video streaming

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