According to a recent Talend survey of 273 IT decision makers: Despite the availability of more data, understanding customers remains a lower IT priority
SYDNEY – 22 May 2017 – Talend (NASDAQ: TLND), a leader in cloud and big data integration software, today released the findings of a survey, conducted at AWS Summit in Sydney * indicating 76 percent of Australian organisations are planning a big data project in 2017. This is a significant increase after 2016 with only 41 percent of companies executing a big data project last year. Analytics, artificial intelligence (AI) and machine learning are top of the list in terms of data projects planned in 2017. However, the survey also finds that Australian businesses are failing to use the new rich information at hand to better understand customers.
The survey reveals data migration to the cloud, real-time analytics, AI/Machine Learning and metadata management access make up nearly 70 percent of IT departments’ data-related execution priorities in 2017. Customer-360 initiatives are the lowest priority, with just five percent of organisations focused in this area.
These figures are in contrast to a recent Talend global survey (https://www.talend.com/about-us/press-releases/talend-survey-finds-waning-brand-loyalty-despite-enterprise-customer-360-initiatives) which found that 63 percent of organisations in the US and Western Europe (UK, France, and Germany) view using data to better understand customers as a top business priority for 2017.
“We are excited by the increase in big data projects this year and more companies recognising they must begin their journey to become more data-driven,” said Steve Singer, ANZ Country Manager, Talend. “Data should be seen as the new priority for all organisations, but many companies have a long way to go before they are leveraging data effectively to gain not only operational efficiencies but also customer insight.”
Of note from the survey is that the greatest hurdles to organisations becoming more data-driven are evenly split between:
- lack of skills (23%)
- alignment between internal IT and business strategies (22%)
- restricted budgets (20%)
Nevertheless, when asked what was the most valuable type of insight and return on investment that had been obtained through data, the survey found that improved customer service and retention along with reduced operating costs rated highest at 21 percent each, closely followed by creating new revenue (18 percent).
“The results demonstrate that the majority of companies are still only just scratching the surface when it comes to understanding the impact which customer 360 initiatives can have on increasing share of wallet and driving lasting customer loyalty,” concluded Singer.
Talend (NASDAQ: TLND <http://www.nasdaq.com/symbol/tlnd> ) is a next-generation leader in cloud and big data integration software that helps companies make data a strategic asset that provides real-time, organisation-wide insight into customers, partners, and operations. Through its open, adaptive, and unified integration platform, Talend delivers the data agility required for companies to rapidly adopt the latest technology innovations and scale to meet the constantly evolving demands of modern business. A leader in the 2016 Gartner Magic Quadrant for Data Integration Tools and Forrester Wave: Big Data Fabric Q4 2016, Talend’s solutions support over 1500 global enterprise customers including Air France, GE, and Lenovo, across a range of industries. For more information, please visit: www.talend.com and follow us on Twitter: @Talend