CX Spotlight by Fifth Quadrant

Retail CX: What do Millennials want?

Retail is changing. On top of the rising popularity of online shopping there is also a tectonic demographic shift taking place. As Baby Boomers retire and the remaining Generation Xers enter their 40s, Millennials are beginning to enter the mid-stage of their career. As a result, their buying power is increasing and they are changing the retail game.

Topics: CX Articles & Insights experiential retail personalisation Customer experience consumer research

Cash is (almost) dead. Long live mobile payments.

The origin of cash can be traced back to the eighth century, when citizens of China's Tang Dynasty began to use what they called "flying money"(飛錢), due to its likelihood of being swept away in a breeze. 

Fast forward to today, and cash is facing a new challenge more fatal than wind: digital and mobile payments. In 2016, third-party payment services led by Alibaba (39% of the market) and Tencent (27%) grew to around USD$5 trillion in China, which is almost half of the country's GDP.  

Topics: Customer experience consumer research CX Articles & Insights

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