CX-hdr-2018

CX Toolkit: The Difference Between Personas and Empathy Mapping and How to Combine Them

Personas and empathy mapping are CX tools which share the common goal of helping you to better understand your customers. As the importance of highly personalised and even predictive experiences rises across channels, the ability to leverage these tools is becoming critically important.

Topics: Customer experience customer centric journey map Voice of Customer customer journey maps CX Articles & Insights customer journey

Making Window Fashions a Personalised Business

The value in creating technology and digital roadmaps for your business.

In the wake of Oracle’s MBX 2017 conference here in Sydney, I’ve seen a lot of great information and case studies come forward on how businesses and organisations are pushing ahead to refine their digital offerings and channels as well as making the purchase journey for customers more personalised.

Topics: Customer experience personalisation Oracle customer journey maps CX Articles & Insights marketing automation Hunter Douglas

3 Tips for Customer Journey Mapping

Customer journey maps can be described as viewing the end-to-end customer experience in a compact form. This kind of visualization allows businesses to make critical value-driven decisions on the basis of a customer experience performance model.

Topics: CX customer journey maps

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