Content tops marketing budget priorities moving into 2021

According to the Creating Connections report, based on a survey of more than 300 businesses, most have maintained or increased budgets in all major areas of marketing and communications except physical events. This has led to more competition in fewer channels.

Topics: Customer experience thought leadership Business Priorities CX investment priorities strategic planning CX Articles & Insights customer engagement market research research

Personalising the IoT

The Internet of Things (IoT): the connection and intercommunication of devices and appliances using a combination of WiFi, Bluetooth and the World Wide Web.

Today, people are increasingly becoming more and more dependent on applications (apps). Carl Nawagamuwa, Vice-President of Client Services (Southeast Asia) at Amobee, is convinced that mobile phone apps are set to play an even greater role in defining customer experience (CX) as we move toward 2020. Mobile smart phones are already the sole gateway to the internet for many people in the Asia-Pacific region.

Topics: personalisation CX investment priorities CX Articles & Insights

3 Top Technology Investment Priorities for CX 2016

A recent Fifth Quadrant report conducted in partnership with Interactive Intelligence has revealed how organisations will be managing and improving their CX ecosystems. Titled ‘The Technology Investment Priorities for Customer Experience in 2016’, the report was based on responses from respondents in the services, distribution, government and manufacturing sectors. About 60 per cent of respondents had an employee size of less than 1000 employees, while the rest were larger, with 1000+ employees.

Topics: Customer experience CX investment priorities CX Articles & Insights

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