Human or Robot? New Fifth Quadrant Study Identifies Key “Moments of Truth” in the Retail Journey

I ain't lookin' for praise or pity
I ain't comin' 'round searchin' for a crutch
I just want someone to talk to
And a little of that human touch

-Bruce Springsteen

There are clear points in the customer journey or “moments of truthin which human interactions are strongly preferred to a chatbot, according to new research carried out by Fifth Quadrant in partnership with LogMeIn. The study concludes that a customer journey in which a human/robot blended approach is effectively employed will deliver superior customer experience (CX).

Topics: Customer experience Chatbot LogMeIn Artificial Intelligence BoldChat CX Articles & Insights market research

CX Is Still Number One In 2018 - But Many Lack A Clear Strategy

A global survey has found that customer experience (CX) is once again top of the agenda for those working in digital industries despite many organisations struggling to implement a clear strategy.

Econsultancy’s 2018 Digital Trends report, which is published in association with Adobe, surveyed around 13,000 marketing, creative and technology professionals across EMEA, North America and Asia Pacific to find out the most significant trends impacting companies in the short to medium term.

Topics: CX Articles & Insights market research

CX Key As Royal Commission Creates Opportunity For Alternative Banks To Rise

The Royal Commission into the Australian financial industry has unearthed some nasty truths about the nation’s Big Four banks including revelations that they provided shoddy home loan, credit card and financing information, charged fees for no service, intentionally misled the regulator and lost customer data.

Topics: Customer experience Finance CX CX Articles & Insights market research banking

Retail CX: Differentiate And Don't Ignore The Basics

Retail is currently in a state of upheaval both globally and here in Australia. Facing weakening growth, changing customer expectations and increasing competition online brick-and-mortar retailers must explore customer experience (CX) strategies that will allow them to thrive, and, in some cases, survive.

Topics: Customer experience personalisation CX Articles & Insights customer engagement market research research experiential retail

Customer service staff need to be problem solving not apologising

By Jagdip Singh, Case Western Reserve University

Customers are good at troubleshooting the small stuff and research shows when they come to customer service staff they expect complex problem solving, options or answers - not apologies.

My research used video recordings of interactions between airline staff and customers to analyse the behaviour of both the staff and the passengers. I examined the non-verbal cues of the airline staff in more than 100 interactions and found that when they made effusive apologies it actually diminished their ability to be effective problem solvers.

Topics: Artificial Intelligence CX Articles & Insights market research

2018 Contact Centre Report Reveals Majority Of Industry Is Striving To Improve CX

Fifth Quadrant has just released its 2018 Australian Contact Centre Benchmark Report which reveals that almost three-quarters of the industry (73%) is striving to improve customer experience (CX) through technology that optimises agent performance and delivers a more customer-centric channel offering.

Topics: contact centre Voice of Customer CX Articles & Insights market research research

Australian Customers Prefer Digital-First Approach to Banking Services

Most-preferred method of contact with bank is online, Avaya survey shows; continued demand for traditional interactions highlights importance of omni-channel solutions 

Sydney, Australia, August 10, 2017 – Australian customers would prefer to resolve their basic banking issues without having to deal with a human being, according to a new survey by market researcher, YouGov. The Avaya-commissioned Customer Experience in Banking 2017 report indicates that Australians’ most-preferred method of contact with their bank would be via the website, while a third, 34 per cent, regularly use mobile banking apps, more than their counterparts in the UK and UAE. 

Topics: Customer experience omni-channel press release Avaya market research

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