CX Spotlight by Fifth Quadrant

Analytics is critical, but data is being left out

In today’s economy, responsibility for ‘customer experience’ (CX) has spread throughout organisations. Managing and understanding customers is no longer confined to frontline sales and contact centre staff, it now requires the attention of all employees – including management – in order to deliver to the expectations of increasingly-demanding consumers who have options aplenty at their whim.

Topics: CX Articles & Insights marketing automation

Making Window Fashions a Personalised Business

The value in creating technology and digital roadmaps for your business.

In the wake of Oracle’s MBX 2017 conference here in Sydney, I’ve seen a lot of great information and case studies come forward on how businesses and organisations are pushing ahead to refine their digital offerings and channels as well as making the purchase journey for customers more personalised.

Topics: Customer experience personalisation Oracle customer journey maps CX Articles & Insights marketing automation Hunter Douglas

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