The Omni-channel: What it is and why it matters

I recently had what I would call a great omni-channel customer experience. We often talk about CX in terms of positive experiences, but the truth is, when things go wrong, this is precisely the moment companies have an opportunity to shine.

My case involved a bed frame which I bought from a large online furniture retailer. The checkout, payment and shipping process was all smooth and quick, which is expected these days.

Topics: Customer experience omni-channel CX Articles & Insights

“Unless you’re starting now, you’re already way behind”: Avaya’s Peter Chidiac on AI

Avaya (NYSE: AVYA) creates intelligent communications experiences for customers and employees via innovative solutions that enhance and simplify communications and collaboration.

Steve Nuttall, Head of CX Research at Fifth Quadrant, recently sat down with Avaya’s Managing Director ANZ Peter Chidiac to discuss a range of topics including Artificial Intelligence (AI), customer experience (CX), the omnichannel, the move from personalisation to individualisation, and smart cities. 

Topics: Customer experience omni-channel Chatbot Artificial Intelligence CX Articles & Insights machine learning

Are Australian contact centres keeping pace with innovation?

Although Australians have a reputation for being early adopters of technology, recent research by Fifth Quadrant indicates that Australian contact centres may be struggling to keep pace with innovations taking place globally.

Topics: contact centre omni-channel call centres Chatbot Artificial Intelligence CX Articles & Insights

Australian Customers Prefer Digital-First Approach to Banking Services

Most-preferred method of contact with bank is online, Avaya survey shows; continued demand for traditional interactions highlights importance of omni-channel solutions 

Sydney, Australia, August 10, 2017 – Australian customers would prefer to resolve their basic banking issues without having to deal with a human being, according to a new survey by market researcher, YouGov. The Avaya-commissioned Customer Experience in Banking 2017 report indicates that Australians’ most-preferred method of contact with their bank would be via the website, while a third, 34 per cent, regularly use mobile banking apps, more than their counterparts in the UK and UAE. 

Topics: Customer experience omni-channel press release Avaya market research

Tips to Creating a Balanced Omni-Channel

We’ve reached a tipping point in delivering digital customer experience.

From the published results of a 2016 global research paper by Opinium for Verint on customer experience in Australia & New Zealand (ANZ), when customers were asked to, “select the preferred method you currently use to interact with your service provider,” it was found that the majority of people (24%) still prefer contacting businesses or organisations by phone. While 19% preferred to physically walk into a store to engage with a service representative, and finally only 10% preferred using email.

Topics: omni-channel CX journey map mobile Verint

The Benefits of Omni-Channel Retail

Omni-channel retail can be described as a consumer-focused approach for the marketing of multi-channel retailing. It is a powerful strategy adopted by retailers for improving customer experience, business performance, sales and loyalty.

Topics: Customer experience omni-channel CX

Oops. There goes another customer.

A few ideas on reducing churn and improving customer experience.

According to research conducted by our team at Fifth Quadrant, nearly half of customers think that their chances are poor of them reaching a ‘good’ customer service representative, basically one that will resolve their problem or answer their query. The reason isn’t as clear cut as one might think – many large companies are off-shoring their contact centre representatives to 'low-cost destinations' like India, Philippines and Fiji to name a few, where the agents are often viewed as inexperienced or lacking communication skills.

Topics: Customer experience omni-channel brand loyalty CX call centres

5 Reasons You Need A Mobile Strategy For Your Business

The adoption of the mobile phone and its evolution into a smartphone over the last decade has been an extraordinary story. With millions of apps available coupled with the ability to do our work and make purchases have all contributed to a reshaping of our business world. Here are our 5 simple reasons why you need a mobile strategy as part of your omni-channel strategy. If you don’t yet have one, now is the time to get to work.

Topics: omni-channel CX mobile

3 CX Solutions You Should Start Thinking About Today

Fifth Quadrant’s research has showed that companies with mature customer experience (CX) strategies perform nearly 20 percent better than other businesses in a variety of key metrics including employee engagement and revenue generation. Regardless of the increasing evidence of how great customer experience directly impacts the bottom line, we still see a number of businesses failing to strategically prioritise customer experience and impress their target demographic. Organisations that do prioritise CX recognise that improving CX through better products and operational efficiency will drive customer retention and business growth, and alleviate competitive pressures.

Topics: Customer experience omni-channel multi channel CX CX Articles & Insights

Retail Insights - Interview

Recently, Dr. Steve Nuttall, Director of CX Research at Fifth Quadrant sat down with Jerry Macey, Executive Manager, Industry Insights for a discussion on the CBA’s recent release of the 2nd Edition of the Retail Insights Report.

Topics: Customer experience retail insights omni-channel brand loyalty CX CX Articles & Insights

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