3 Top CX Predictions for 2016

Gartner predicts that over 50 percent of the customer product investments will be channeled into customer experience innovations by 2017. Businesses will look to leverage strong tools and rich data to gain insights on customers. Businesses will have to take a systematic approach to make improvements in their CX strategy, and knowing about the trends is certainly a good place to start.

Topics: Customer experience omni-channel thought leadership CX

Multichannel Versus Omni-Channel

What’s the difference and where should you begin.

Customer demands and expectations as well as advances in technology are driving significant change in the way organisations and customers interact. Customers are demanding experiences that deliver greater convenience, simplicity, transparency, consistency and a high level of personalisation.

Topics: Customer experience omni-channel multi channel CX CX Articles & Insights

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