The value in creating technology and digital roadmaps for your business.

In the wake of Oracle’s MBX 2017 conference here in Sydney, I’ve seen a lot of great information and case studies come forward on how businesses and organisations are pushing ahead to refine their digital offerings and channels as well as making the purchase journey for customers more personalised.

Chatbots, artificial intelligence and enhanced mobile, video and messaging capabilities empower customer experience professionals to transform existing business processes 

Modern Customer Experience 2017, Las Vegas – April 26, 2017 - Oracle today announced a series of new innovations within the Oracle Customer Experience (CX) Cloud Suite. By combining innovative new technologies such as chatbots and artificial intelligence with enhanced mobile, video and messaging capabilities, the latest updates to Oracle CX Cloud Suite enable commerce, marketing, sales and service professionals to reduce IT complexity, provide innovative customer experiences and deliver tangible business results

Product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager enables marketers to generate high-quality leads at scale, increase conversion rates and accelerate sales.

Modern Customer Experience 2017, Las Vegas – April 25, 2017 – To help marketers generate high-quality leads at scale and maximise the ROI of lead generation campaigns, Oracle today announced a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager - a new targeting capability within LinkedIn’s recently announced product, Matched Audiences. This new product integration enables Oracle Marketing Cloud customers to seamlessly integrate data from more than 467 million LinkedIn users -- in a privacy-forward way -- into existing marketing campaigns to reach and engage their ideal buyers on the world’s largest professional social network.

Innovative commerce, marketing, sales and service apps enable smarter customer experiences that drive tangible and predictable business results

Modern Customer Experience 2017, Las Vegas – April 26, 2017 - Oracle today announced new artificial intelligence based customer experience apps that empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time. The new Adaptive Intelligent Apps for CX uniquely blend first-party and third-party data with sophisticated decision science and machine learning to deliver the industry’s most powerful AI-based customer experience solutions. Adaptive Intelligent Apps for CX are designed to help enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite (https://cloud.oracle.com/customer-experience-cloud).

We reached out to: Microsoft, LogMeIn, Oracle, Verint and Flamingo - Here's what the CX experts had to say.

Each year our team of customer experience (CX) experts look to the future and make their predictions on how they see CX evolving. Attempting to peer into long-term technological and economic development is often a futile exercise considering the sheer amount of disruption various industries have gone through in the last decade, so we’ve generally found looking at the next couple of years is a bit more reasonable. Surely even Nostradamus today would find the changing tech world a serious hindrance to his ability to effectively predict the future.

New marketing automation and content marketing capabilities break down marketing silos and simplify cross-device content creation

Sydney, 16 November 2016 — Oracle has announced enhancements to the marketing automation and content marketing capabilities within the Oracle Marketing Cloud that simplify digital marketing and empower marketers to deliver a truly personalised cross-channel customer experience. The latest additions to Oracle Eloqua and Oracle Content Marketing enable marketers to create and distribute content, and easily transform data in order to rapidly adapt to customer behaviour and needs. This helps customers to increase sales and marketing collaboration, build stunning cross-device content and accelerate lead generation.

Sydney, 3 November 2016 – No partnership can potentially have a more immediate impact on business performance than Chief Financial Officers and Chief Human Resource Officers joining forces to work collaboratively together.  Yet human resources (HR) departments and the Chief Financial Officer’s (CFO) office have historically not worked as collaborators.  

Enhancements to Oracle Data Management Platform Enable Marketers to Seamlessly Define, Select, Count, and Deliver Audience IDs Based on User Environment

Redwood Shores, Calif. - Oct. 27, 2016 - Oracle today introduced a series of new data management platform innovations within the Oracle Marketing Cloud (https://www.oracle.com/marketingcloud/index.html) that enable customers to seamlessly define, select, count, and deliver audience IDs based on the user’s environment. This allows customers to create audience segments tied to the customer journey across devices, channels, media environments, and ID spaces. Powered by the Oracle ID Graph, this release helps marketing and media professionals deliver on their marketing strategies by delivering relevant experiences to customers on whichever device they choose.

Australian Red Cross Blood Service Selects Oracle Customer Experience Cloud to Help Personalise their Donor Experience

Sydney, 21 July 2016 – Oracle has announced that The Australian Red Cross Blood Service (The Blood Service) has selected Oracle CX (Customer Experience) Cloud to power its new Donor Relationship Management (DRM) system.