CX-hdr-2018

CX Spotlight: The 2021 APAC CX Maturity Report

Want to know how customer experience leaders have risen to the challenges of the COVID-19 pandemic?


Topics: thought leadership Business Priorities CX strategic planning CX Articles & Insights research

Emerging martech methods take flight, spurred by business recovery

Senior marketers are planning to boost their spend and adoption of technology-assisted tools even after many have experienced hits to their revenues and budgets over the past year.

Topics: Customer experience thought leadership Business Priorities CX investment priorities strategic planning CX Articles & Insights customer engagement market research research

Content tops marketing budget priorities moving into 2021

According to the Creating Connections report, based on a survey of more than 300 businesses, most have maintained or increased budgets in all major areas of marketing and communications except physical events. This has led to more competition in fewer channels.

Topics: Customer experience thought leadership Business Priorities CX investment priorities strategic planning CX Articles & Insights customer engagement market research research

Retail Sales the Bright Light as Business and Consumer Confidence Fall

The latest updates to our Recovery Playbook are in line with the worsening results we see in our COVID-19 SME Sentiment Tracker, clearly demonstrating the impact the second wave of outbreaks is having on consumer and business confidence. 

Topics: retail insights thought leadership Business Priorities strategic planning CX Articles & Insights market research

3 Top CX Predictions for 2016

Gartner predicts that over 50 percent of the customer product investments will be channeled into customer experience innovations by 2017. Businesses will look to leverage strong tools and rich data to gain insights on customers. Businesses will have to take a systematic approach to make improvements in their CX strategy, and knowing about the trends is certainly a good place to start.

Topics: Customer experience omni-channel thought leadership CX

Spreading Ideas Through Thought Leadership

Your organisation’s presence on the internet has a major role to play in how new customers perceive your business, which is why most businesses today are looking toward creating fresh content that leads online customers to their official website. The power of online content has been widely accepted, as a survey revealed that 94 percent of professionals believe that poor content has a degrading effect on the reputation of a firm.

Topics: Customer experience digital marketing thought leadership CX CX Articles & Insights

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