Welcome to The Essential CIO Toolkit Podcast. This is a four part series, sponsored by Boomi, designed to help today’s CIO’s elevate technological investments onto the agenda at the highest corporate levels.
Gartner predicts that over 50 percent of the customer product investments will be channeled into customer experience innovations by 2017. Businesses will look to leverage strong tools and rich data to gain insights on customers. Businesses will have to take a systematic approach to make improvements in their CX strategy, and knowing about the trends is certainly a good place to start.