James Organ, on Dec 1, 2020 12:11:30 PM
According to the Creating Connections report, based on a survey of more than 300 businesses, most have maintained or increased budgets in all major areas of marketing and communications except physical events. This has led to more competition in fewer channels.
Ben Selwyn, on Aug 6, 2020 11:29:38 AM
The latest updates to our Recovery Playbook are in line with the worsening results we see in our COVID-19 SME Sentiment Tracker, clearly demonstrating the impact the second wave of outbreaks is having on consumer and business confidence.
Steve Nuttall, on Jul 12, 2016 9:30:00 AM
Gartner predicts that over 50 percent of the customer product investments will be channeled into customer experience innovations by 2017. Businesses will look to leverage strong tools and rich data to gain insights on customers. Businesses will have to take a systematic approach to make improvements in their CX strategy, and knowing about the trends is certainly a good place to start.
Steve Nuttall, on Jul 5, 2016 4:25:12 PM
Your organisation’s presence on the internet has a major role to play in how new customers perceive your business, which is why most businesses today are looking toward creating fresh content that leads online customers to their official website. The power of online content has been widely accepted, as a survey revealed that 94 percent of professionals believe that poor content has a degrading effect on the reputation of a firm.
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