Thanks to smartphones and ubiquitous connectivity, consumers can engage with businesses, and share their experiences with their networks, anywhere and at any time.
The result is a need for consumer-focused organisations to have a robust mobile experience strategy.
Roshandev Singh, Asia Pacific Enterprise Account Manager at LogMeIn and Steve Nuttall, Research Director at Fifth Quadrant, as they look at at key findings from recent mobile engagement research conducted in Australia and New Zealand and what organisations need to consider when it comes to mobile.
We've also prepared an edited podcast of the original event. Enjoy!
Want to create a better digital experience? Interested in refining your mobile channels? ...