Research conducted by Fifth Quadrant for Oracle has uncovered how CX Leaders have created emotional connections with their customers through personalisation and are unlocking the value of data to reinvent the customer experience. To succeed, businesses require the people and cultural change. It’s the people, teams and boards who need to be equipped with the right thinking and required skill sets in order to create emotional connections to surprise and delight customers.
In this webinar Steve Nuttall, Head of CX Research at Fifth Quadrant and Kristi Mansfield, CX Strategy & Transformation Director at Oracle take a closer look at the cultural environment and new skill sets that are required to deliver a reinvented customer experience.
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