multinational study into eCommerce & payment trends
Case Studies
The Brief
Building on an existing Australian program of work, the client was seeking to develop a multi-national program of thought leadership that would strengthen its position as an industry leader in the field of online commerce, driving engagement with enterprise customers and prospects.
Building on an existing Australian program of work, the client was seeking to develop a multi-national program of thought leadership that would strengthen its position as an industry leader in the field of online commerce, driving engagement with enterprise customers and prospects.
The approach
The research used an online survey methodology covering 12 European markets and Australia, with a total sample across all markets of 14,000 consumers and 5,300 merchant decision makers.
The research used an online survey methodology covering 12 European markets and Australia, with a total sample across all markets of 14,000 consumers and 5,300 merchant decision makers.
The challenge
Given the complexity of such a large multi-country project, extra care is required when localising the questionnaire and project outputs. We worked closely with in-country teams and translation experts to ensure that the survey content (both topic and inputs) was relevant, and the language used was accurate and appropriate to the audience within each market.
Given the complexity of such a large multi-country project, extra care is required when localising the questionnaire and project outputs. We worked closely with in-country teams and translation experts to ensure that the survey content (both topic and inputs) was relevant, and the language used was accurate and appropriate to the audience within each market.
The insight
The research unpacked eCommerce trends and nuances across the different markets, identifying spending habits, drivers and barriers to eCommerce, social commerce and buy now pay later adoption. The research also explored topical areas of interest, including the level of cross-border penetration across the EU, consumer perceptions of the metaverse, and the maturity of cryptocurrency and NFTs in eCommerce.
The research unpacked eCommerce trends and nuances across the different markets, identifying spending habits, drivers and barriers to eCommerce, social commerce and buy now pay later adoption. The research also explored topical areas of interest, including the level of cross-border penetration across the EU, consumer perceptions of the metaverse, and the maturity of cryptocurrency and NFTs in eCommerce.
The outcome
The client used the insights to produce an industry wide eCommerce report, which was used to capture owned and earned media opportunities, as well as being disseminated through multiple media and social channels. Internally, the research was used to underpin sales conversations, and drive strategic decision making within the organisation.
The client used the insights to produce an industry wide eCommerce report, which was used to capture owned and earned media opportunities, as well as being disseminated through multiple media and social channels. Internally, the research was used to underpin sales conversations, and drive strategic decision making within the organisation.
