auto & mobility hero banner

Auto & Mobility

driving success for tomorrow 

The industry

A hand pointing towards a digital representation of the inner working of a car.

This is an example of stimulus material that could be used in automotive market research.

The Australian Automotive Industry is a significant contributor to the country’s economy, generating more than $200bn in annual revenue.

This includes the more than one million new vehicles and over three million used cars sold each year, as well as the significant aftermarket segment, encompassing parts, accessories, and maintenance services. Around 65,000 people are directly employed in the sector, with it also supporting a further 350,000 indirectly.

The industry is however facing significant disruption from new technologies and evolving consumer trends. These are expected to drive transformation in coming years, creating both opportunities and challenges for traditional players.

Case Studies