Animal Health
breeding success for tomorrow
The industry
Animal Health is a significant industry in Australia with one of the highest rates of pet ownership and as a world leading producer of livestock and livestock products.
Accordingly a multitude of animal health companies provide food, medicines and products for purchase through grocery, veterinary and agricultural distribution channels. These products are essential to support the health of pets and livestock throughout the country.
Key trends shaping the future of the animal health industry include:
1
Sustainability
There is a growing demand for sustainable farming practices. This involves reducing greenhouse gas emissions, improving manure management, and implementing better animal welfare standards. Many farms are looking to use renewable energy sources, precision agriculture, and regenerative farming methods.
2
technology use
The adoption of technology is exploding in farming including the use of IoT devices for monitoring animal health, drones for herding and monitoring livestock, and AI for improving breeding and yield.
3
Meat substitutes
The demand for plant based and lab grown meat substitutes is a trend that could potentially impact the livestock industry. The growth of these alternative proteins is driven by concerns about animal welfare, the environment, and human health.
4
advanced diagnostic tools
The digital revolution in imaging, genomics, and veterinarian diagnostics technology, will lead to quicker, more accurate diagnoses and personalised treatment plans for companion animals, addressing animal health issues before clinical indications of illness are present.
5
alternative therapies
Pet owners are looking for more holistic, less invasive treatments for their animals leading to growth in alternative therapies such as acupuncture, physiotherapy, and natural supplements. A focus on pet mental health is leading to demand for behaviourists, pheromone diffusers, calming foods, and the design of vet practices that are free from stress and fear.
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