Category Archives: B2B

Scaling the why: Bringing qual depth to quant surveys

Posted on August 12, 2025 Posted inQN, Animal Health, Auto & Mobility, B2B, Built Environment, Consumer & Retail, CX, Energy Transition, Expertise, Financial Services, Healthcare, Social & Government, Technology & Telco, TL, Transport & Industrial

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Posted on August 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

Thought Leadership Research Wins Deals with the buyers You don’t See

Posted on July 29, 2025 Posted inB2B, TL

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

Independent breweries defy Australia’s hospitality slump

Posted on July 24, 2025 Posted inUncategorized, B2B, Consumer & Retail

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

Are we overrevving the EV hype? Why smart aftermarket decisions start with your local market

Posted on July 16, 2025 Posted inAuto & Mobility, B2B

Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…

Jobs To Be Done: Insights that drive growth

Posted on July 15, 2025 Posted inB2B, Consumer & Retail, Social & Government, TL, Uncategorized

In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…

SMEs scale back as revenue pressures intensify to close out FY25

Posted on July 8, 2025 Posted inUncategorized, B2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…

Cautious conditions persist as SMEs focus on stability over growth

Posted on June 10, 2025 Posted inUncategorized, B2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. View previous wave. SME performance softened in May, with both revenue and profitability easing compared to April and the same period last year….

New BNPL regulations in Australia; What’s changing?

Posted on June 6, 2025 Posted inConsumer & Retail, B2B, Financial Services

Overview of the BNPL landscape in Australia Since the pandemic, Buy Now Pay Later (BNPL) has quickly risen to a mainstream payment method in Australia, with 62% of consumers having…

SMEs push forward despite short-term challenges

Posted on May 9, 2025 Posted inUncategorized, B2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. View previous wave. Ongoing geopolitical tensions continue to weigh on SME sentiment. Confidence in global economic conditions over the next three months has…

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