Category Archives: B2B

AI Leadership Summit 2025: How AI is defining Australia’s future

In October this year, I attended the CEDA AI Leadership Summit 2025 at Brisbane’s Royal International Convention Centre, Australia’s most influential AI conference of the year. Sponsored by the National…

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Raising prices or holding market share: The pricing dilemma facing every business

Should we raise prices to cover costs, or hold steady to protect market share? This pricing dilemma is keeping every Australian business leaders awake right now. With household budgets tightening…

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Can AI fix Australia’s radiologist shortage? 

Australia’s radiology workforce is under growing strain, with Australia’s radiologist shortage becoming a critical challenge. Demand for diagnostic imaging continues to climb as Australia’s population ages. It is now the…

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SME confidence up, but will inflation dampen the Christmas spirit?

Updates to this research are published monthly. SME October 2025: SME confidence strengthened in October, rising above consumer confidence for the first time since May. Revenue and profits Revenue and…

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SMEs maintain growth focus despite weak September

Updates to this research are published monthly. After showing signs of improvement in August, SME sentiment softened in September as economic caution returned. Falling consumer confidence following the RBA’s decision…

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SME growth expectations surge as rates fall

Updates to this research are published monthly. Stronger consumer spending and interest rate cuts drive SME sentiment SME sentiment improved in August, supported by stronger consumer spending in July and…

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Scaling the why: Bringing qual depth to quant surveys

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

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Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

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Thought Leadership Research Wins Deals with the buyers You don’t See

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

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Independent breweries defy Australia’s hospitality slump

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

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