Category Archives: B2B

The new search journey: Search leads, social inspires, AI makes sense

How are Australians using Generative AI alongside search engines and social media to make decisions? The New Search Journey: Search Leads, Social Inspires, AI Makes Sense Generative AI is becoming…

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Fifth Quadrant Happiness Index slips as pressure moves beyond the wallet

Why is happiness declining in Australia in 2026 and what does the shift mean for businesses and brands? Australians’ overall happiness has softened in 2026, with pressure extending beyond financial…

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SME June 2026: Growth aspirations plummet as SME loan stress builds

Why are Australian small businesses becoming less focused on growth despite improving economic confidence? SME June 2026: SME sentiment toward both the Australian and global economy recovered in June, suggesting…

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Australians brace for another tough year

Why has Australian consumer confidence in 2026 fallen despite easing inflation? Australians are entering the new financial year with a sharply more negative view of the economy, cost of living…

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Most Australian AI has no safety net

How prepared is your organisation to use AI responsibly? Since 2021, Fifth Quadrant’s Responsible AI Index has been measuring how well Australian organisations are turning responsible AI from principle into…

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The one-salary test for AI apps: What’s the real ROI?

Can AI apps help businesses increase productivity without adding more staff? AI apps are changing how businesses think about productivity, hiring and software ROI. For years, software was treated as…

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SME may 2026: SMEs under pressure from all sides as confidence continues to deteriorate

Updates to this research are published monthly. SME May 2026: Revenue performance is becoming increasingly polarised, with 25% of SMEs reporting growth, the highest level since November, while 38% reported…

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SME April 2026: Short-term revenue outlook deteriorates as rate pressure bites

Updates to this research are published monthly. SME April 2026: Revenue has held broadly steady year-on-year (-9%), with a modest recovery emerging since early 2026 despite a volatile geopolitical and…

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Is half your strategy missing?

At its core, strategy is the answer to two questions: where to play, and how to win. In B2B industrial markets, where supplier relationships often run for years, procurement cycles…

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From products to financial outcomes: Redefining value in financial services

Financial services institutions are shifting from product-led propositions such as loans, superannuation and insurance to outcome-led value focused on financial wellbeing, resilience and long-term wealth creation. This change is being…

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