Category Archives: Uncategorized

New SME research shows the card surcharge is going, but the cost is not

What will the 2026 Australian card surcharge ban mean for SMEs if the surcharge disappears but the cost of accepting card payments does not? On 1 October 2026, the way…

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The accidental hero behind Fifth Quadrant’s growth

How can thought leadership research become a long-term source of market authority, trust and new business?Our experience with the Fifth Quadrant SME Sentiment Tracker shows how a six-month COVID research…

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Health, money and happiness. What’s driving Australia’s wellbeing divide?

New Fifth Quadrant tracking shows that wellbeing in Australia is under pressure, with Australians feeling less positive about their health, but age alone does not explain the shift. Health, financial…

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Australian petrol demand falls 11.6% in two years

Why has Australian petrol demand fallen 11.6% in just two years? Australia’s automotive market has undergone a significant transformation over the past several years. Hybrid and electric vehicle sales have…

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Hybrids overtake EVs as Australian fleets recalibrate the road to electrification

How are Australia’s fleet-operating businesses rethinking electrification, cost control and AI adoption in 2026? New research from Fifth Quadrant and the Australasian Fleet Management Association (AFMA) reveals how the country’s…

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Australia’s fleet industry has two stories

How are Australian fleet industry trends shaping corporate fleet management, small fleet priorities, fleet electrification and fleet technology adoption in 2026? New research reveals that while corporate and small fleets…

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Healthcare affordability is reshaping consumer behaviour

How is healthcare affordability in Australia changing when, where and how consumers seek medical care? Cost-of-living pressure is no longer confined to discretionary spending. For many Australians, it is now…

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Fuel cost pressure has changed how Australians drive

How are Australian fuel prices changing driving habits and future vehicle choices? After a period of elevated fuel prices and supply concerns, Australians have adapted how they use their cars,…

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The new search journey: Search leads, social inspires, AI makes sense

How are Australians using Generative AI alongside search engines and social media to make decisions? The New Search Journey: Search Leads, Social Inspires, AI Makes Sense Generative AI is becoming…

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Fifth Quadrant Happiness Index slips as pressure moves beyond the wallet

Why is happiness declining in Australia in 2026 and what does the shift mean for businesses and brands? Australians’ overall happiness has softened in 2026, with pressure extending beyond financial…

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