Australia has taken a step forward in ensuring artificial intelligence is developed and deployed responsibly. The release of the Australian Responsible AI Index 2025, published by Fifth Quadrant and sponsored…
Fleet safety has never been more visible or more measurable. As technology becomes embedded in operations, the industry has seen significant uptake in tools designed to detect fatigue, monitor behaviour,…
Australians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…
Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…
At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…
In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…
Australia’s second-hand EV market is on an upward trajectory, but uncertainty is emerging around how to properly value these vehicles. Unlike combustion vehicles, where odometers and service logs offer clear…
The New Vehicle Efficiency Standard (NVES) represents a major shift in transport policy. While government messaging focuses on cost savings and environmental benefits, the implications for fleets are more complicated….
A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…