Category Archives: Uncategorized

Talkin’ ‘rizz’ and ‘delulu’: decoding gen alpha

Generation Alpha – kids born from 2010 onward, have never known a world without touchscreens, streaming platforms, or digital avatars. According to the eSafety Commissioner’s ‘Behind the screen’ report, a…

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Synthetic data: innovation or illusion in market research? 

By 2026, synthetic respondents are projected to constitute over 50% of market research data collection.   Artificial intelligence continues to reshape industries and market research is feeling the ripple effects. Among…

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SMEs push forward despite short-term challenges

Updates to this research are published monthly. View previous wave. Ongoing geopolitical tensions continue to weigh on SME sentiment. Confidence in global economic conditions over the next three months has…

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Signed, sealed, remembered: why delivery defines ecommerce loyalty

Delivery is no longer just the final step of the eCommerce journey, it’s the moment that defines how customers remember the experience, shaping satisfaction and loyalty. Insights from the 2025…

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Plugged In: V2G’s impact on fleet strategy

As the energy sector undergoes rapid transformation, electric vehicles are emerging not only as a sustainable mode of transport but as strategic assets within the broader energy ecosystem. At the…

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How DNA could solve the world’s data crisis

the data crisis Since 2010, the world has been facing a growing data crisis, with the amount of digital data produced globally far outpacing our ability to store it. Recent…

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Tariff terrors shake SME confidence as outlook turns grim

Updates to this research are published monthly. View previous wave. Confidence in both domestic and global economies has plummeted as tariff wars shift from threat to reality. Now, 66% of…

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The AI power race: big tech’s clean energy play

As AI adoption accelerates, the energy demands of large-scale data centre infrastructure are soaring. This AI Power Race is driving tech giants to future-proof their energy supply to support ever-expanding…

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Beyond the City: How Regional Economies Are Evolving

Australia’s business scene is evolving, driven by a post-pandemic shift that saw city dwellers trade urban hustle for regional tranquility. The COVID-19 pandemic fuelled the “tree-change” movement, reshaping where and…

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Feb 2025 New vehicle sales: Plug-in Hybrids Surge in Evolving Fuel Market

At first glance, February 2025 new vehicle sales appear disappointing, down 8% on 2024 for a total of 96,710 units. However, looking at the VFACTS and EV Council data in…

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