Is AI adoption in Australia entering a two-speed phase? For the past two years, the AI story has largely been about adoption. More Australians have become familiar with generative AI,…
Continue readingWhy is car brand loyalty in Australia weakening in 2026? Automotive brand loyalty is under pressure, and the latest Fifth Quadrant Consumer Tracker shows repeat purchase can no longer be…
Continue readingWhich AI tools in Australia are people using most, and how does behaviour change as users become more experienced with generative AI? Generative AI has evolved rapidly over the past…
Continue readingWhy is trust in automotive technology falling among Australian consumers? Automotive technology trust in Australia is weakening as vehicle technology advances faster than consumer confidence. Australians are becoming more selective…
Continue readingWhat will the 2026 Australian card surcharge ban mean for SMEs if the surcharge disappears but the cost of accepting card payments does not? On 1 October 2026, the way…
Continue readingHow can thought leadership research become a long-term source of market authority, trust and new business?Our experience with the Fifth Quadrant SME Sentiment Tracker shows how a six-month COVID research…
Continue readingNew Fifth Quadrant tracking shows that wellbeing in Australia is under pressure, with Australians feeling less positive about their health, but age alone does not explain the shift. Health, financial…
Continue readingWhy has Australian petrol demand fallen 11.6% in just two years? Australia’s automotive market has undergone a significant transformation over the past several years. Hybrid and electric vehicle sales have…
Continue readingHow are Australia’s fleet-operating businesses rethinking electrification, cost control and AI adoption in 2026? New research from Fifth Quadrant and the Australasian Fleet Management Association (AFMA) reveals how the country’s…
Continue readingHow are Australian fleet industry trends shaping corporate fleet management, small fleet priorities, fleet electrification and fleet technology adoption in 2026? New research reveals that while corporate and small fleets…
Continue reading