Category Archives: Uncategorized

Predictive NPS: a think piece on the future of customer loyalty

At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…

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Jobs To Be Done: Insights that drive growth

In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…

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SMEs scale back as revenue pressures intensify to close out FY25

Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…

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Trust, transparency and the road ahead for used EVs

Australia’s second-hand EV market is on an upward trajectory, but uncertainty is emerging around how to properly value these vehicles. Unlike combustion vehicles, where odometers and service logs offer clear…

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Beyond compliance: NVES is a strategic challenge for fleets

The New Vehicle Efficiency Standard (NVES) represents a major shift in transport policy. While government messaging focuses on cost savings and environmental benefits, the implications for fleets are more complicated….

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Is ChatGPT really “Rotting Our Brains”?

A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…

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The global fertility crisis

The United Nations has delivered a stark warning: global fertility rates are plummeting at an unprecedented pace. The organisation’s latest report, alongside comprehensive fertility data for 2024, reveals a world…

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The rising risk of ecommerce payment fraud 

Online shopping is the norm for Australians, but as digital spending grows, so too does the threat of ecommerce payment fraud, online scams, and broader cybercrime. According to PayPal’s eCommerce…

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Cautious conditions persist as SMEs focus on stability over growth

Updates to this research are published monthly. View previous wave. SME performance softened in May, with both revenue and profitability easing compared to April and the same period last year….

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The future is collaborative: leveraging the Human-AI partnership

Artificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…

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