Category Archives: Uncategorized

Cautious conditions persist as SMEs focus on stability over growth

Updates to this research are published monthly. View previous wave. SME performance softened in May, with both revenue and profitability easing compared to April and the same period last year….

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The future is collaborative: leveraging the Human-AI partnership

Artificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…

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Talkin’ ‘rizz’ and ‘delulu’: decoding gen alpha

Generation Alpha – kids born from 2010 onward, have never known a world without touchscreens, streaming platforms, or digital avatars. According to the eSafety Commissioner’s ‘Behind the screen’ report, a…

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Synthetic data: innovation or illusion in market research? 

Synthetic data is expected to play a huge role in market research over the next three years, potentially accounting for more than half of all data collected in the US.  …

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SMEs push forward despite short-term challenges

Updates to this research are published monthly. View previous wave. Ongoing geopolitical tensions continue to weigh on SME sentiment. Confidence in global economic conditions over the next three months has…

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Signed, sealed, remembered: why delivery defines ecommerce loyalty

Delivery is no longer just the final step of the eCommerce journey, it’s the moment that defines how customers remember the experience, shaping satisfaction and loyalty. Insights from the 2025…

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Plugged In: V2G’s impact on fleet strategy

As the energy sector undergoes rapid transformation, electric vehicles are emerging not only as a sustainable mode of transport but as strategic assets within the broader energy ecosystem. At the…

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How DNA could solve the world’s data crisis

the data crisis Since 2010, the world has been facing a growing data crisis, with the amount of digital data produced globally far outpacing our ability to store it. Recent…

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Tariff terrors shake SME confidence as outlook turns grim

Updates to this research are published monthly. View previous wave. Confidence in both domestic and global economies has plummeted as tariff wars shift from threat to reality. Now, 66% of…

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The AI power race: big tech’s clean energy play

As AI adoption accelerates, the energy demands of large-scale data centre infrastructure are soaring. This AI Power Race is driving tech giants to future-proof their energy supply to support ever-expanding…

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