Category Archives: Uncategorized

What August’s approvals tell us about the 2029 housing target

What do Australian housing approvals August 2026 reveal about the growing gap between houses and apartments, and what does this mean for the National Housing Accord’s 1.2 million-home target? The…

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Chinese car brands are winning the showroom. The workshop is the real test.

Are Chinese car brands in Australia outperforming established Japanese, Korean and European brands on customer satisfaction? Put a Chinese car brand in the same building as an established Japanese, Korean…

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When life gets harder, the world gets smaller

What is the finite pool of worry, and could it explain why Australians’ personal circumstances shape the issues they care about most? You might assume Australians who are unhappy with…

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Australia’s AI evolution is becoming a two speed transition

Is AI adoption in Australia entering a two-speed phase? For the past two years, the AI story has largely been about adoption. More Australians have become familiar with generative AI,…

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Car Brand Loyalty At A Tipping Point

Why is car brand loyalty in Australia weakening in 2026? Automotive brand loyalty is under pressure, and the latest Fifth Quadrant Consumer Tracker shows repeat purchase can no longer be…

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ChatGPT leads Australia’s AI market as heavier users expand their AI toolkit

Which AI tools in Australia are people using most, and how does behaviour change as users become more experienced with generative AI? Generative AI has evolved rapidly over the past…

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Auto Technology Has A Trust Problem

Why is trust in automotive technology falling among Australian consumers? Automotive technology trust in Australia is weakening as vehicle technology advances faster than consumer confidence. Australians are becoming more selective…

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New SME research shows the card surcharge is going, but the cost is not

What will the 2026 Australian card surcharge ban mean for SMEs if the surcharge disappears but the cost of accepting card payments does not? On 1 October 2026, the way…

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The accidental hero behind Fifth Quadrant’s growth

How can thought leadership research become a long-term source of market authority, trust and new business?Our experience with the Fifth Quadrant SME Sentiment Tracker shows how a six-month COVID research…

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Health, money and happiness. What’s driving Australia’s wellbeing divide?

New Fifth Quadrant tracking shows that wellbeing in Australia is under pressure, with Australians feeling less positive about their health, but age alone does not explain the shift. Health, financial…

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