Category Archives: Uncategorized

Healthcare affordability is reshaping consumer behaviour

How is healthcare affordability in Australia changing when, where and how consumers seek medical care? Cost-of-living pressure is no longer confined to discretionary spending. For many Australians, it is now…

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Fuel cost pressure has changed how Australians drive

How are Australian fuel prices changing driving habits and future vehicle choices? After a period of elevated fuel prices and supply concerns, Australians have adapted how they use their cars,…

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The new search journey: Search leads, social inspires, AI makes sense

How are Australians using Generative AI alongside search engines and social media to make decisions? The New Search Journey: Search Leads, Social Inspires, AI Makes Sense Generative AI is becoming…

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Fifth Quadrant Happiness Index slips as pressure moves beyond the wallet

Why is happiness declining in Australia in 2026 and what does the shift mean for businesses and brands? Australians’ overall happiness has softened in 2026, with pressure extending beyond financial…

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Australians brace for another tough year

Why has Australian consumer confidence in 2026 fallen despite easing inflation? Australians are entering the new financial year with a sharply more negative view of the economy, cost of living…

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Most Australian AI has no safety net

How prepared is your organisation to use AI responsibly? Since 2021, Fifth Quadrant’s Responsible AI Index has been measuring how well Australian organisations are turning responsible AI from principle into…

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The one-salary test for AI apps: What’s the real ROI?

Can AI apps help businesses increase productivity without adding more staff? AI apps are changing how businesses think about productivity, hiring and software ROI. For years, software was treated as…

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Federal Budget 2026: SMEs heard the message, but they didn’t buy it

Has the Federal Budget 2026 given Australian SMEs confidence to invest, grow and hire, or has it missed the mark? When Treasurer Jim Chalmers delivered the Federal Budget 2026, the…

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Federal Budget 2026: The Disengagement Reality

Federal Budget 2026: The Disengagement Reality For weeks politicians and media had called it the most consequential Budget in at least a decade. A fundamental reset of the investment landscape….

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Federal Budget 2026: For Boomers, the Budget still matters

Federal Budget 2026: How does it effect Boomers? Baby Boomers engaged with this year’s Federal Budget very differently from younger Australians. They were among the most attentive audiences overall, more likely…

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