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AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…
Continue readingA groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…
Continue readingOnline shopping is the norm for Australians, but as digital spending grows, so too does the threat of ecommerce payment fraud, online scams, and broader cybercrime. According to PayPal’s eCommerce…
Continue readingArtificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…
Continue readingthe data crisis Since 2010, the world has been facing a growing data crisis, with the amount of digital data produced globally far outpacing our ability to store it. Recent…
Continue readingIn 2025, the global fascination with health longevity continues to accelerate. High-profile biohackers and wellness influencers are leading the charge, while billionaires like Jeff Bezos and Sam Altman are investing…
Continue readingAdvances in AI technology and adoption trends are reshaping how Australian businesses evaluate their digital futures. Our latest research conducted for the National AI Centre (NAIC) highlights how small and…
Continue readingAs we enter 2025, the global landscape continues to evolve at a rapid pace, shaped by technological breakthroughs, financial transformations, and environmental challenges. This analysis examines key global trends from…
Continue readingIn an unprecedented move, Australia has enacted legislation banning social media access for individuals under 16, marking a landmark intervention in youth digital protection. The policy, which will come into…
Continue readingAs we stand on the cusp of an AI revolution, the importance of implementing Responsible AI (RAI) practices has never been more critical. Our latest research, the Australian Responsible AI…
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