Category Archives: Consumer & Retail

Creating success for tomorrow

Australia’s shifting travel patterns: winners, losers, and emerging trends

Posted on September 16, 2025 Posted inUncategorized, Consumer & Retail, Social & Government

When it comes to overseas travel, it’s no secret that Australia is a case of mutual exchange. As Australians travel overseas and more visitors come here, the evolving travel patterns…

SME growth expectations surge as rates fall

Posted on September 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. Stronger consumer spending and interest rate cuts drive SME sentiment SME sentiment improved in August, supported by stronger consumer spending in July and…

The say–do gap in weight loss

Posted on August 15, 2025 Posted inHealthcare, Consumer & Retail, TL

Nearly 6 in 10 Australians want weight loss, yet only 1 in 9 use calorie tracking apps. The science says calorie balance drives weight change, but biology doesn’t always play…

Health Over Hangovers: How Zero Alcohol Drinks Are Reshaping Australia’s Drinking Culture

Posted on August 13, 2025 Posted inUncategorized, Consumer & Retail, TL

Australians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…

Scaling the why: Bringing qual depth to quant surveys

Posted on August 12, 2025 Posted inQN, Animal Health, Auto & Mobility, B2B, Built Environment, Consumer & Retail, CX, Energy Transition, Expertise, Financial Services, Healthcare, Social & Government, Technology & Telco, TL, Transport & Industrial

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Posted on August 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

Independent breweries defy Australia’s hospitality slump

Posted on July 24, 2025 Posted inUncategorized, B2B, Consumer & Retail

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

Predictive NPS: a think piece on the future of customer loyalty

Posted on July 24, 2025 Posted inUncategorized, Consumer & Retail, CX

At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…

Jobs To Be Done: Insights that drive growth

Posted on July 15, 2025 Posted inB2B, Consumer & Retail, Social & Government, TL, Uncategorized

In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…

Why pay more? Understanding the pull of premium

Posted on July 11, 2025 Posted inConsumer & Retail, CJM

In an age of economic uncertainty, it would be reasonable to expect consumers to cut spending. Ongoing financial pressure has seen household savings plummet, from 13.3% in 2021 to just…

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