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Updates to this research are published monthly. SME February 2026: SME revenues improved slightly in February, with the net score recovering to -12% from -17% in January, although still below…
Continue readingHow to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
Continue readingGenerative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingAustralian men are sitting at 63 out of 100 when it comes to overall confidence. If your phone battery was at 63%, you’d be looking for a charger. That’s where…
Continue readingGeneration X is now Australia’s wealthiest generation, holding more wealth in property and shares than any other generation in Australia. According to the latest KPMG analysis, Gen X households have…
Continue readingUpdates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…
Continue readingEntry level hiring in Australia is contracting sharply, mirroring a global pattern that has seen junior job postings fall 29 percentage points since January 2024. According to Randstad’s 2025 Global…
Continue readingThe World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…
Continue readingUpdates to this research are published monthly. SME December 2025: SME confidence softened further in December as weaker trading conditions, ongoing cost pressures and heightened political and global uncertainty weighed…
Continue readingIn competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
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