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How can thought leadership research become a long-term source of market authority, trust and new business?Our experience with the Fifth Quadrant SME Sentiment Tracker shows how a six-month COVID research…
Continue readingNew Fifth Quadrant tracking shows that wellbeing in Australia is under pressure, with Australians feeling less positive about their health, but age alone does not explain the shift. Health, financial…
Continue readingHow are rising wage costs and weakening confidence affecting Australian SMEs in July? SME July 2026: SME confidence weakened again in July as renewed geopolitical tensions and ongoing cost pressures…
Continue readingHow is healthcare affordability in Australia changing when, where and how consumers seek medical care? Cost-of-living pressure is no longer confined to discretionary spending. For many Australians, it is now…
Continue readingHow are Australian fuel prices changing driving habits and future vehicle choices? After a period of elevated fuel prices and supply concerns, Australians have adapted how they use their cars,…
Continue readingHow are Australians using Generative AI alongside search engines and social media to make decisions? The New Search Journey: Search Leads, Social Inspires, AI Makes Sense Generative AI is becoming…
Continue readingWhy is happiness declining in Australia in 2026 and what does the shift mean for businesses and brands? Australians’ overall happiness has softened in 2026, with pressure extending beyond financial…
Continue readingWhy are Australian small businesses becoming less focused on growth despite improving economic confidence? SME June 2026: SME sentiment toward both the Australian and global economy recovered in June, suggesting…
Continue readingWhy has Australian consumer confidence in 2026 fallen despite easing inflation? Australians are entering the new financial year with a sharply more negative view of the economy, cost of living…
Continue readingCan AI apps help businesses increase productivity without adding more staff? AI apps are changing how businesses think about productivity, hiring and software ROI. For years, software was treated as…
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