Category Archives: Consumer & Retail

Creating success for tomorrow

New SME research shows the card surcharge is going, but the cost is not

What will the 2026 Australian card surcharge ban mean for SMEs if the surcharge disappears but the cost of accepting card payments does not? On 1 October 2026, the way…

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The accidental hero behind Fifth Quadrant’s growth

How can thought leadership research become a long-term source of market authority, trust and new business?Our experience with the Fifth Quadrant SME Sentiment Tracker shows how a six-month COVID research…

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Health, money and happiness. What’s driving Australia’s wellbeing divide?

New Fifth Quadrant tracking shows that wellbeing in Australia is under pressure, with Australians feeling less positive about their health, but age alone does not explain the shift. Health, financial…

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SME July 2026: Higher wage costs another blow for SMEs

How are rising wage costs and weakening confidence affecting Australian SMEs in July? SME July 2026: SME confidence weakened again in July as renewed geopolitical tensions and ongoing cost pressures…

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Healthcare affordability is reshaping consumer behaviour

How is healthcare affordability in Australia changing when, where and how consumers seek medical care? Cost-of-living pressure is no longer confined to discretionary spending. For many Australians, it is now…

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Fuel cost pressure has changed how Australians drive

How are Australian fuel prices changing driving habits and future vehicle choices? After a period of elevated fuel prices and supply concerns, Australians have adapted how they use their cars,…

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The new search journey: Search leads, social inspires, AI makes sense

How are Australians using Generative AI alongside search engines and social media to make decisions? The New Search Journey: Search Leads, Social Inspires, AI Makes Sense Generative AI is becoming…

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Fifth Quadrant Happiness Index slips as pressure moves beyond the wallet

Why is happiness declining in Australia in 2026 and what does the shift mean for businesses and brands? Australians’ overall happiness has softened in 2026, with pressure extending beyond financial…

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SME June 2026: Growth aspirations plummet as SME loan stress builds

Why are Australian small businesses becoming less focused on growth despite improving economic confidence? SME June 2026: SME sentiment toward both the Australian and global economy recovered in June, suggesting…

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Australians brace for another tough year

Why has Australian consumer confidence in 2026 fallen despite easing inflation? Australians are entering the new financial year with a sharply more negative view of the economy, cost of living…

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