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In August, we introduced you to AI probing and its potential to transform open-ended survey questions from shallow one-liners into rich, layered responses. We outlined how AI-driven follow-up questions could…
Continue readingUpdates to this research are published monthly. After showing signs of improvement in August, SME sentiment softened in September as economic caution returned. Falling consumer confidence following the RBA’s decision…
Continue readingWhen it comes to overseas travel, it’s no secret that Australia is a case of mutual exchange. As Australians travel overseas and more visitors come here, the evolving travel patterns…
Continue readingUpdates to this research are published monthly. Stronger consumer spending and interest rate cuts drive SME sentiment SME sentiment improved in August, supported by stronger consumer spending in July and…
Continue readingNearly 6 in 10 Australians want weight loss, yet only 1 in 9 use calorie tracking apps. The science says calorie balance drives weight change, but biology doesn’t always play…
Continue readingAustralians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…
Continue readingAI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…
Continue readingUpdates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…
Continue readingAustralia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…
Continue readingAt the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…
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