Category Archives: Consumer & Retail
Creating success for tomorrow
VFACTS November 2023 – top tier tussle as Ranger reels in Hilux
Huge numbers in the November VFACTS data, with 112,141 new vehicle sales, making it the second highest month of the year behind the EOFY-backed June. This places the 1.2m yearly…
from bills to bytes: Australia’s cashless conundrum
In this blog, we continue our exploration of Australia’s transition towards a cashless society. Following on from our previous post, this piece unpacks the human element, using data from the…
paws for thought: decoding Australian’s pet health spending
Australians love their pets, and it shows in their spending habits. According to the Fifth Quadrant Consumer Tracker, Australian pet owners spend an average of $209 per month on their…
VFACTS October new vehicle sales – 1.2m or bust?
Record sales of 106,809 new vehicles in October, putting us over 1m vehicles sold in 2023. Continuing this trend would see the Australian market crack 1.2m vehicles in a single…
understanding ChatGPT usage in Australia: latest fifth quadrant study
Recent research conducted by Fifth Quadrant into Australian consumers show that 70% of the adult population are now aware of ChatGPT, including one quarter that actively engage with the tool….
internship success: 14 transformative months at fifth quadrant
I started my internship at Fifth Quadrant back in June 2022, and the past fourteen months have been filled with a breadth of experiences that have taught me lifelong lessons…
cashless society: is physical currency gone for good in 2023?
The Australian financial landscape is set for a significant transformation as we increasingly shift away from cash to digital alternatives. According to the Reserve Bank of Australia (RBA) earlier this…
Aussies set to spend $10.5 billion on Christmas gifts despite cost-of-living crisis
‘Tis the season to spend! Despite the cost-of-living crisis dominating headlines throughout the year, Christmas cheer and gift giving fever is inspiring Aussies to dig deep into their pockets and…
car loyalty in flux as consumers consider new makes and models
The Australian new vehicle sales market is in a state of flux, with brands shifting from franchise to agency models, others considering Direct To Consumer (DTC) sales, ongoing vehicle shortages…
how strategic technology investment fuels growth in Australian SMEs
the critical role of SMEs in Australia’s economy Small and Medium-sized Enterprises (SMEs) serve as the linchpin of Australia’s economic fabric, responsible for considerable contributions to job creation, innovation, and…