The Fifth Quadrant Christmas Sentiment Pulse 2025 paints a picture of stability in overall mood, ongoing financial pressure in many households, and a clear divide in spending intentions as Australians…
Continue readingNew Vehicle Sales October 2025 reached 100,658 new vehicles, virtually unchanged from a year ago, but the underlying mix shifted dramatically. SUVs rose 9% to 62,292, while passenger cars fell…
Continue readingShould we raise prices to cover costs, or hold steady to protect market share? This pricing dilemma is keeping every Australian business leaders awake right now. With household budgets tightening…
Continue readingIn August, we introduced you to AI probing and its potential to transform open-ended survey questions from shallow one-liners into rich, layered responses. We outlined how AI-driven follow-up questions could…
Continue readingUpdates to New Vehicle Sales are published monthly. View previous wave. Despite the natural slowdown following the end-of-financial-year surge, New Vehicle Sales July 2025 set a new July record with 104,244…
Continue readingAI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…
Continue readingUpdates to New Vehicle Sales are published monthly. View previous wave. New Vehicle Sales June 2025 delivered a strong close to the first half of the year, with 127,437 new vehicles…
Continue readingArtificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…
Continue readingAustralia’s business scene is evolving, driven by a post-pandemic shift that saw city dwellers trade urban hustle for regional tranquility. The COVID-19 pandemic fuelled the “tree-change” movement, reshaping where and…
Continue readingThe Australian Medical Association’s (AMA) latest Public Hospital Report Card paints a less than rosy picture of Australia’s public healthcare system. While some short-term improvements are evident, the broader trend…
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