The say–do gap in weight loss
Nearly 6 in 10 Australians want weight loss, yet only 1 in 9 use calorie tracking apps. The science says calorie balance drives weight change, but biology doesn’t always play…
Continue readingCategory Archives: Expertise
Health Over Hangovers: How Zero Alcohol Drinks Are Reshaping Australia’s Drinking Culture
Australians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…
Continue readingScaling the why: Bringing qual depth to quant surveys
AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…
Continue readingWeak revenues and soft hiring intentions set the tone for SMEs in FY26
Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…
Continue readingIndependent breweries defy Australia’s hospitality slump
Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…
Continue readingPredictive NPS: a think piece on the future of customer loyalty
At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…
Continue readingAre we overrevving the EV hype? Why smart aftermarket decisions start with your local market
Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…
Continue readingJobs To Be Done: Insights that drive growth
In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
Continue readingWhy pay more? Understanding the pull of premium
In an age of economic uncertainty, it would be reasonable to expect consumers to cut spending. Ongoing financial pressure has seen household savings plummet, from 13.3% in 2021 to just…
Continue readingNew vehicle sales June 2025: Surge levels the half-year ledger
Updates to New Vehicle Sales are published monthly. View previous wave. New Vehicle Sales June 2025 delivered a strong close to the first half of the year, with 127,437 new vehicles…
Continue reading