Category Archives: Expertise

Independent breweries defy Australia’s hospitality slump

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

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Predictive NPS: a think piece on the future of customer loyalty

At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…

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Are we overrevving the EV hype? Why smart aftermarket decisions start with your local market

Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…

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Jobs To Be Done: Insights that drive growth

In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…

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Why pay more? Understanding the pull of premium

In an age of economic uncertainty, it would be reasonable to expect consumers to cut spending. Ongoing financial pressure has seen household savings plummet, from 13.3% in 2021 to just…

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New vehicle sales June 2025: Surge levels the half-year ledger 

Updates to New Vehicle Sales are published monthly. View previous wave. New Vehicle Sales June 2025 delivered a strong close to the first half of the year, with 127,437 new vehicles…

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SMEs scale back as revenue pressures intensify to close out FY25

Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…

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Beyond compliance: NVES is a strategic challenge for fleets

The New Vehicle Efficiency Standard (NVES) represents a major shift in transport policy. While government messaging focuses on cost savings and environmental benefits, the implications for fleets are more complicated….

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Is ChatGPT really “Rotting Our Brains”?

A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…

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Australia’s freight backbone: What trucks tell us about a nation on the move

Australia moves on wheels, and no wheels are more important to our economy than trucks. From delivery vans weaving through city streets to prime movers pulling freight across state lines,…

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