Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…
At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…
Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…
In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
In an age of economic uncertainty, it would be reasonable to expect consumers to cut spending. Ongoing financial pressure has seen household savings plummet, from 13.3% in 2021 to just…
Updates to New Vehicle Sales are published monthly. View previous wave. New Vehicle Sales June 2025 delivered a strong close to the first half of the year, with 127,437 new vehicles…
Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…
The New Vehicle Efficiency Standard (NVES) represents a major shift in transport policy. While government messaging focuses on cost savings and environmental benefits, the implications for fleets are more complicated….
A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…
Australia moves on wheels, and no wheels are more important to our economy than trucks. From delivery vans weaving through city streets to prime movers pulling freight across state lines,…