Category Archives: Expertise

Supply chain volatility is permanent

Posted on January 19, 2026 Posted inConsumer & Retail, B2B, Technology & Telco, TL, Transport & Industrial, Uncategorized

The World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…

Building approvals rebound: Why delivery, not demand, is the next constraint

Posted on January 16, 2026 Posted inBuilt Environment

Australian building approvals Australian building approvals had a strong rebound with dwelling approvals in November 2025, up 15.2% month on month, signals renewed momentum in residential construction after a prolonged…

Under-30s are driving aftermarket growth. But not for the reasons you think.

Posted on January 15, 2026 Posted inUncategorized, Auto & Mobility, B2B, QN

According to the November 2025 Fifth Quadrant Consumer Tracker, 46% of drivers under 30 have fitted performance modifications to their vehicles. Brake upgrades, suspension or lift kits, and engine work….

How AI and regulation will shape Australian medtech

Posted on January 14, 2026 Posted inHealthcare, B2B, TL, Uncategorized

The Australian medtech sector faces a defining challenge: AI innovation moves in weeks while regulatory approval takes years. The TGA’s recent AI review confirms what industry has long suspected. Existing…

SME December 2025: Tighter margins and softer hiring to Kick Off 2026

Posted on January 13, 2026 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. SME December 2025: SME confidence softened further in December as weaker trading conditions, ongoing cost pressures and heightened political and global uncertainty weighed…

When suppliers know more than you do: Building upstream intelligence for auto distributors

Posted on January 12, 2026 Posted inAuto & Mobility, B2B, Uncategorized

Ask most automotive distributors how they handle supplier price increases, and you’ll hear some variation of ‘we negotiate hard and pass through what we can’t absorb.’ It sounds pragmatic. Commercially…

How generative AI is redefining search behaviour in Australia

Posted on January 1, 2026 Posted inUncategorized, B2B, Consumer & Retail, Technology & Telco

Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…

The AI Trust Index: Why experience drives confidence

Posted on December 10, 2025 Posted inTechnology & Telco, B2B, TL, Uncategorized

Over 13 million Australians are now using generative AI tools like ChatGPT, yet AI trust remains stubbornly low. Fifth Quadrant’s latest research, the AI Trust Index, reveals that whilst six in ten…

Christmas caution for SMEs amid inflation pressures

Posted on December 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. SME November 2025: SME sentiment weakened in November as rising inflation and softening global economic indicators contributed to a more cautious outlook. Local…

Christmas Sentiment Pulse 2025: How Aussies are feeling and spending this year

Posted on December 3, 2025 Posted inConsumer & Retail, QN

The Fifth Quadrant Christmas Sentiment Pulse 2025 paints a picture of stability in overall mood, ongoing financial pressure in many households, and a clear divide in spending intentions as Australians…

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