Category Archives: CX

Healthcare affordability is reshaping consumer behaviour

How is healthcare affordability in Australia changing when, where and how consumers seek medical care? Cost-of-living pressure is no longer confined to discretionary spending. For many Australians, it is now…

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Fifth Quadrant Happiness Index slips as pressure moves beyond the wallet

Why is happiness declining in Australia in 2026 and what does the shift mean for businesses and brands? Australians’ overall happiness has softened in 2026, with pressure extending beyond financial…

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The hidden reality of male confidence

Australian men are sitting at 63 out of 100 when it comes to overall confidence. If your phone battery was at 63%, you’d be looking for a charger. That’s where…

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Scaling the why: Bringing qual depth to quant surveys

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

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Predictive NPS: a think piece on the future of customer loyalty

At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…

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public healthcare at a critical crossroad

The Australian Medical Association’s (AMA) latest Public Hospital Report Card paints a less than rosy picture of Australia’s public healthcare system. While some short-term improvements are evident, the broader trend…

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building trust in Australian public services: the road to customer-centricity

Creating a positive and dynamic experience for customers of Australian public service organisations starts with trust. To earn it, public service providers should take a customer-centric approach which puts the…

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BNPL usage ramps up amidst festive season cost-of-living pressures

As the holiday season approaches, Australians find themselves grappling with the delicate balance of festive spending amidst escalating cost-of-living pressures. For many households, the overwhelming concern of managing tighter budgets…

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cost-of-living: are consumers giving up on sustainability?

Australian consumers drastically altered their behaviour during COVID-19, as they were forced to stay at home, and were unable to travel. One benefit of this however was a positive impact…

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internship success: 14 transformative months at fifth quadrant

I started my internship at Fifth Quadrant back in June 2022, and the past fourteen months have been filled with a breadth of experiences that have taught me lifelong lessons…

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