Category Archives: TL

Navigating access to care when living with chronic illness

Posted on January 23, 2026 Posted inUncategorized, Healthcare, TL

Access pressures in Australia’s healthcare system are most visible among people living with chronic illness. Using a narrower definition of selected chronic conditions, including common and clinically significant diseases, ABS…

Supply chain volatility is permanent

Posted on January 19, 2026 Posted inConsumer & Retail, B2B, Technology & Telco, TL, Transport & Industrial, Uncategorized

The World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…

How AI and regulation will shape Australian medtech

Posted on January 14, 2026 Posted inHealthcare, B2B, TL, Uncategorized

The Australian medtech sector faces a defining challenge: AI innovation moves in weeks while regulatory approval takes years. The TGA’s recent AI review confirms what industry has long suspected. Existing…

The AI Trust Index: Why experience drives confidence

Posted on December 10, 2025 Posted inTechnology & Telco, B2B, TL, Uncategorized

Over 13 million Australians are now using generative AI tools like ChatGPT, yet AI trust remains stubbornly low. Fifth Quadrant’s latest research, the AI Trust Index, reveals that whilst six in ten…

AI Leadership Summit 2025: How AI is defining Australia’s future

Posted on November 26, 2025 Posted inB2B, Technology & Telco, TL

In October this year, I attended the CEDA AI Leadership Summit 2025 at Brisbane’s Royal International Convention Centre, Australia’s most influential AI conference of the year. Sponsored by the National…

The say–do gap in weight loss

Posted on August 15, 2025 Posted inHealthcare, Consumer & Retail, TL

Nearly 6 in 10 Australians want weight loss, yet only 1 in 9 use calorie tracking apps. The science says calorie balance drives weight change, but biology doesn’t always play…

Health Over Hangovers: How Zero Alcohol Drinks Are Reshaping Australia’s Drinking Culture

Posted on August 13, 2025 Posted inUncategorized, Consumer & Retail, TL

Australians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…

Scaling the why: Bringing qual depth to quant surveys

Posted on August 12, 2025 Posted inQN, Animal Health, Auto & Mobility, B2B, Built Environment, Consumer & Retail, CX, Energy Transition, Expertise, Financial Services, Healthcare, Social & Government, Technology & Telco, TL, Transport & Industrial

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

Thought Leadership Research Wins Deals with the buyers You don’t See

Posted on July 29, 2025 Posted inB2B, TL

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

Jobs To Be Done: Insights that drive growth

Posted on July 15, 2025 Posted inB2B, Consumer & Retail, Social & Government, TL, Uncategorized

In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…

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