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Updates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…
Continue readingEntry level hiring in Australia is contracting sharply, mirroring a global pattern that has seen junior job postings fall 29 percentage points since January 2024. According to Randstad’s 2025 Global…
Continue readingThe World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…
Continue readingUpdates to this research are published monthly. SME December 2025: SME confidence softened further in December as weaker trading conditions, ongoing cost pressures and heightened political and global uncertainty weighed…
Continue readingIn competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
Continue readingUpdates to this research are published monthly. SME November 2025: SME sentiment weakened in November as rising inflation and softening global economic indicators contributed to a more cautious outlook. Local…
Continue readingThe Fifth Quadrant Christmas Sentiment Pulse 2025 paints a picture of stability in overall mood, ongoing financial pressure in many households, and a clear divide in spending intentions as Australians…
Continue readingShould we raise prices to cover costs, or hold steady to protect market share? This pricing dilemma is keeping every Australian business leaders awake right now. With household budgets tightening…
Continue readingUpdates to this research are published monthly. SME October 2025: SME confidence strengthened in October, rising above consumer confidence for the first time since May. Revenue and profits Revenue and…
Continue readingIn August, we introduced you to AI probing and its potential to transform open-ended survey questions from shallow one-liners into rich, layered responses. We outlined how AI-driven follow-up questions could…
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