Is half your strategy missing?
At its core, strategy is the answer to two questions: where to play, and how to win. In B2B industrial markets, where supplier relationships often run for years, procurement cycles…
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Creating success for tomorrow
Australians trust AI with their time. Not their money
The adoption gap between AI in daily life and AI in financial decisions has less to do with capability than with accountability. Colonial First State recently commissioned research showing that…
Continue readingIs Australia ready for a robotaxi revolution?
Robotaxi services are coming to Australia. Waymo, the autonomous vehicle arm of Alphabet (which is already completing roughly 450,000 paid rides per week across five US states), is accelerating plans…
Continue readingCard Surcharges Are Ending. The Costs Aren’t
What the RBA’s reform means for pricing, margins, and consumer behaviour. The Reserve Bank of Australia’s decision to ban debit and credit card surcharges is being positioned as a win…
Continue readingSME March 2026: SME sentiment collapses, but growth ambitions remain
Updates to this research are published monthly. SME March 2026: SME sentiment has weakened significantly, reflecting rising geopolitical uncertainty, cost pressures and a deteriorating near term outlook. However, growth ambitions…
Continue readingSME February 2026: SME Growth Hits 12-Month Low
Updates to this research are published monthly. SME February 2026: SME revenues improved slightly in February, with the net score recovering to -12% from -17% in January, although still below…
Continue readingHow to engage growth-focused SMEs
How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
Continue readingHow generative AI is redefining search behaviour in Australia
Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingThe hidden reality of male confidence
Australian men are sitting at 63 out of 100 when it comes to overall confidence. If your phone battery was at 63%, you’d be looking for a charger. That’s where…
Continue readingThe pessimism paradox: Why Australia’s wealthiest generation doesn’t feel secure
Generation X is now Australia’s wealthiest generation, holding more wealth in property and shares than any other generation in Australia. According to the latest KPMG analysis, Gen X households have…
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