According to the November 2025 Fifth Quadrant Consumer Tracker, 46% of drivers under 30 have fitted performance modifications to their vehicles. Brake upgrades, suspension or lift kits, and engine work….
Continue readingThe Australian medtech sector faces a defining challenge: AI innovation moves in weeks while regulatory approval takes years. The TGA’s recent AI review confirms what industry has long suspected. Existing…
Continue readingAsk most automotive distributors how they handle supplier price increases, and you’ll hear some variation of ‘we negotiate hard and pass through what we can’t absorb.’ It sounds pragmatic. Commercially…
Continue readingGenerative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingOver 13 million Australians are now using generative AI tools like ChatGPT, yet AI trust remains stubbornly low. Fifth Quadrant’s latest research, the AI Trust Index, reveals that whilst six in ten…
Continue readingNew Vehicle Sales October 2025 reached 100,658 new vehicles, virtually unchanged from a year ago, but the underlying mix shifted dramatically. SUVs rose 9% to 62,292, while passenger cars fell…
Continue readingNew Vehicle Sales September 2025 reached 938,960 YTD, up 9% on 2015 and 45% on the 2020 result. Behind that growth is a wholesale transformation: Chinese entrants rewriting the brand…
Continue readingIn August, we introduced you to AI probing and its potential to transform open-ended survey questions from shallow one-liners into rich, layered responses. We outlined how AI-driven follow-up questions could…
Continue readingThe conversation around psychedelics has shifted dramatically. What was once relegated to counterculture movements is now being studied in professional contexts. Our latest research reveals that Improved decision making, stronger…
Continue readingMany campaigns and rollouts lose people at the jump from intention to behaviour. The Theory of Planned Behaviour (TPB), developed by Icek Ajzen, stands out because it narrows the problem…
Continue reading