Is ChatGPT really “Rotting Our Brains”?
A groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…
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The global fertility crisis
The United Nations has delivered a stark warning: global fertility rates are plummeting at an unprecedented pace. The organisation’s latest report, alongside comprehensive fertility data for 2024, reveals a world…
Continue readingThe rising risk of ecommerce payment fraud
Online shopping is the norm for Australians, but as digital spending grows, so too does the threat of ecommerce payment fraud, online scams, and broader cybercrime. According to PayPal’s eCommerce…
Continue readingCautious conditions persist as SMEs focus on stability over growth
Updates to this research are published monthly. View previous wave. SME performance softened in May, with both revenue and profitability easing compared to April and the same period last year….
Continue readingThe future is collaborative: leveraging the Human-AI partnership
Artificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…
Continue readingTalkin’ ‘rizz’ and ‘delulu’: decoding gen alpha
Generation Alpha – kids born from 2010 onward, have never known a world without touchscreens, streaming platforms, or digital avatars. According to the eSafety Commissioner’s ‘Behind the screen’ report, a…
Continue readingSynthetic data: innovation or illusion in market research?
Synthetic data is expected to play a huge role in market research over the next three years, potentially accounting for more than half of all data collected in the US. …
Continue readingSMEs push forward despite short-term challenges
Updates to this research are published monthly. View previous wave. Ongoing geopolitical tensions continue to weigh on SME sentiment. Confidence in global economic conditions over the next three months has…
Continue readingSigned, sealed, remembered: why delivery defines ecommerce loyalty
Delivery is no longer just the final step of the eCommerce journey, it’s the moment that defines how customers remember the experience, shaping satisfaction and loyalty. Insights from the 2025…
Continue readingPlugged In: V2G’s impact on fleet strategy
As the energy sector undergoes rapid transformation, electric vehicles are emerging not only as a sustainable mode of transport but as strategic assets within the broader energy ecosystem. At the…
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