Synthetic data: innovation or illusion in market research?
Synthetic data is expected to play a huge role in market research over the next three years, potentially accounting for more than half of all data collected in the US. …
Continue readingSynthetic data is expected to play a huge role in market research over the next three years, potentially accounting for more than half of all data collected in the US. …
Continue readingUpdates to this research are published monthly. View previous wave. Ongoing geopolitical tensions continue to weigh on SME sentiment. Confidence in global economic conditions over the next three months has…
Continue readingDelivery is no longer just the final step of the eCommerce journey, it’s the moment that defines how customers remember the experience, shaping satisfaction and loyalty. Insights from the 2025…
Continue readingAs the energy sector undergoes rapid transformation, electric vehicles are emerging not only as a sustainable mode of transport but as strategic assets within the broader energy ecosystem. At the…
Continue readingthe data crisis Since 2010, the world has been facing a growing data crisis, with the amount of digital data produced globally far outpacing our ability to store it. Recent…
Continue readingUpdates to this research are published monthly. View previous wave. Confidence in both domestic and global economies has plummeted as tariff wars shift from threat to reality. Now, 66% of…
Continue readingAs AI adoption accelerates, the energy demands of large-scale data centre infrastructure are soaring. This AI Power Race is driving tech giants to future-proof their energy supply to support ever-expanding…
Continue readingAustralia’s business scene is evolving, driven by a post-pandemic shift that saw city dwellers trade urban hustle for regional tranquility. The COVID-19 pandemic fuelled the “tree-change” movement, reshaping where and…
Continue readingAt first glance, February 2025 new vehicle sales appear disappointing, down 8% on 2024 for a total of 96,710 units. However, looking at the VFACTS and EV Council data in…
Continue readingFor many, coffee is more than just a beverage—it’s a daily ritual, a source of energy, and a social staple. Australia’s coffee culture is considered one of the world’s finest,…
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