Synthetic data: innovation or illusion in market research?
Synthetic data is expected to play a huge role in market research over the next three years, potentially accounting for more than half of all data collected in the US. …
Continue readingCategory Archives: Uncategorized
SMEs push forward despite short-term challenges
Updates to this research are published monthly. View previous wave. Ongoing geopolitical tensions continue to weigh on SME sentiment. Confidence in global economic conditions over the next three months has…
Continue readingSigned, sealed, remembered: why delivery defines ecommerce loyalty
Delivery is no longer just the final step of the eCommerce journey, it’s the moment that defines how customers remember the experience, shaping satisfaction and loyalty. Insights from the 2025…
Continue readingPlugged In: V2G’s impact on fleet strategy
As the energy sector undergoes rapid transformation, electric vehicles are emerging not only as a sustainable mode of transport but as strategic assets within the broader energy ecosystem. At the…
Continue readingHow DNA could solve the world’s data crisis
the data crisis Since 2010, the world has been facing a growing data crisis, with the amount of digital data produced globally far outpacing our ability to store it. Recent…
Continue readingTariff terrors shake SME confidence as outlook turns grim
Updates to this research are published monthly. View previous wave. Confidence in both domestic and global economies has plummeted as tariff wars shift from threat to reality. Now, 66% of…
Continue readingThe AI power race: big tech’s clean energy play
As AI adoption accelerates, the energy demands of large-scale data centre infrastructure are soaring. This AI Power Race is driving tech giants to future-proof their energy supply to support ever-expanding…
Continue readingBeyond the City: How Regional Economies Are Evolving
Australia’s business scene is evolving, driven by a post-pandemic shift that saw city dwellers trade urban hustle for regional tranquility. The COVID-19 pandemic fuelled the “tree-change” movement, reshaping where and…
Continue readingFeb 2025 New vehicle sales: Plug-in Hybrids Surge in Evolving Fuel Market
At first glance, February 2025 new vehicle sales appear disappointing, down 8% on 2024 for a total of 96,710 units. However, looking at the VFACTS and EV Council data in…
Continue readingWake-up call: coffee prices on the rise
For many, coffee is more than just a beverage—it’s a daily ritual, a source of energy, and a social staple. Australia’s coffee culture is considered one of the world’s finest,…
Continue reading