How to engage growth-focused SMEs
How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
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SME January 2026: SME confidence falls sharply as rates and uncertainty rise
Updates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…
Continue readingEntry level hiring falls amid AI rise
Entry level hiring in Australia is contracting sharply, mirroring a global pattern that has seen junior job postings fall 29 percentage points since January 2024. According to Randstad’s 2025 Global…
Continue readingSME December 2025: Tighter margins and softer hiring to Kick Off 2026
Updates to this research are published monthly. SME December 2025: SME confidence softened further in December as weaker trading conditions, ongoing cost pressures and heightened political and global uncertainty weighed…
Continue readingChristmas caution for SMEs amid inflation pressures
Updates to this research are published monthly. SME November 2025: SME sentiment weakened in November as rising inflation and softening global economic indicators contributed to a more cautious outlook. Local…
Continue readingSME confidence up, but will inflation dampen the Christmas spirit?
Updates to this research are published monthly. SME October 2025: SME confidence strengthened in October, rising above consumer confidence for the first time since May. Revenue and profits Revenue and…
Continue readingSMEs maintain growth focus despite weak September
Updates to this research are published monthly. After showing signs of improvement in August, SME sentiment softened in September as economic caution returned. Falling consumer confidence following the RBA’s decision…
Continue readingSME growth expectations surge as rates fall
Updates to this research are published monthly. Stronger consumer spending and interest rate cuts drive SME sentiment SME sentiment improved in August, supported by stronger consumer spending in July and…
Continue readingScaling the why: Bringing qual depth to quant surveys
AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…
Continue readingWeak revenues and soft hiring intentions set the tone for SMEs in FY26
Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…
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