Category Archives: B2B

SME confidence up, but will inflation dampen the Christmas spirit?

Updates to this research are published monthly. SME October 2025: SME confidence strengthened in October, rising above consumer confidence for the first time since May. Revenue and profits Revenue and…

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SMEs maintain growth focus despite weak September

Updates to this research are published monthly. After showing signs of improvement in August, SME sentiment softened in September as economic caution returned. Falling consumer confidence following the RBA’s decision…

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SME growth expectations surge as rates fall

Updates to this research are published monthly. Stronger consumer spending and interest rate cuts drive SME sentiment SME sentiment improved in August, supported by stronger consumer spending in July and…

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Scaling the why: Bringing qual depth to quant surveys

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

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Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

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Thought Leadership Research Wins Deals with the buyers You don’t See

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

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Independent breweries defy Australia’s hospitality slump

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

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Are we overrevving the EV hype? Why smart aftermarket decisions start with your local market

Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…

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SMEs scale back as revenue pressures intensify to close out FY25

Updates to this research are published monthly. SME performance softened further in June as revenue pressures mounted, with revenue growth hitting its lowest point in the past 12 months as…

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Cautious conditions persist as SMEs focus on stability over growth

Updates to this research are published monthly. View previous wave. SME performance softened in May, with both revenue and profitability easing compared to April and the same period last year….

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