Card Surcharges Are Ending. The Costs Aren’t
What the RBA’s reform means for pricing, margins, and consumer behaviour. The Reserve Bank of Australia’s decision to ban debit and credit card surcharges is being positioned as a win…
Continue readingCategory Archives: B2B
SME March 2026: SME sentiment collapses, but growth ambitions remain
Updates to this research are published monthly. SME March 2026: SME sentiment has weakened significantly, reflecting rising geopolitical uncertainty, cost pressures and a deteriorating near term outlook. However, growth ambitions…
Continue readingNew vehicle sales February 2026: A softer market, but not for everyone
New Vehicle Sales February 2026: 94,131 vehicles were sold in Australia in February 2026, down 2.7% on the same month last year. On the surface, a mild softening. Underneath it,…
Continue readingSME February 2026: SME Growth Hits 12-Month Low
Updates to this research are published monthly. SME February 2026: SME revenues improved slightly in February, with the net score recovering to -12% from -17% in January, although still below…
Continue readingHow to engage growth-focused SMEs
How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
Continue readingHow generative AI is redefining search behaviour in Australia
Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingNew vehicle sales January 2026: One in seven cars now has a plug
New Vehicle Sales January 2026: Australian new vehicle sales totalled 87,753 units in January 2026, just 128 more than the same month last year. On the surface, a market in…
Continue readingSME January 2026: SME confidence falls sharply as rates and uncertainty rise
Updates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…
Continue readingNew Vehicle Sales 2025: Australia now has two vehicle markets. Which one are you selling to?
New Vehicle Sales 2025: The Ford Ranger was Australia’s best-selling vehicle in 2025. Among private buyers, it ranked 13th. That gap tells you something important about where the Australian market…
Continue readingThe false economy: Why cutting corners on servicing costs more in the end
According to the November 2025 edition of the Fifth Quadrant Consumer Tracker, 72% of vehicle owners have cut corners on vehicle costs in the past 12 months. That’s nearly three…
Continue reading