Is half your strategy missing?
At its core, strategy is the answer to two questions: where to play, and how to win. In B2B industrial markets, where supplier relationships often run for years, procurement cycles…
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From products to financial outcomes: Redefining value in financial services
Financial services institutions are shifting from product-led propositions such as loans, superannuation and insurance to outcome-led value focused on financial wellbeing, resilience and long-term wealth creation. This change is being…
Continue readingCard Surcharges Are Ending. The Costs Aren’t
What the RBA’s reform means for pricing, margins, and consumer behaviour. The Reserve Bank of Australia’s decision to ban debit and credit card surcharges is being positioned as a win…
Continue readingSME March 2026: SME sentiment collapses, but growth ambitions remain
Updates to this research are published monthly. SME March 2026: SME sentiment has weakened significantly, reflecting rising geopolitical uncertainty, cost pressures and a deteriorating near term outlook. However, growth ambitions…
Continue readingNew vehicle sales February 2026: A softer market, but not for everyone
New Vehicle Sales February 2026: 94,131 vehicles were sold in Australia in February 2026, down 2.7% on the same month last year. On the surface, a mild softening. Underneath it,…
Continue readingSME February 2026: SME Growth Hits 12-Month Low
Updates to this research are published monthly. SME February 2026: SME revenues improved slightly in February, with the net score recovering to -12% from -17% in January, although still below…
Continue readingHow to engage growth-focused SMEs
How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…
Continue readingHow generative AI is redefining search behaviour in Australia
Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…
Continue readingNew vehicle sales January 2026: One in seven cars now has a plug
New Vehicle Sales January 2026: Australian new vehicle sales totalled 87,753 units in January 2026, just 128 more than the same month last year. On the surface, a market in…
Continue readingSME January 2026: SME confidence falls sharply as rates and uncertainty rise
Updates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…
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