Category Archives: B2B

New vehicle sales February 2026: A softer market, but not for everyone

New Vehicle Sales February 2026: 94,131 vehicles were sold in Australia in February 2026, down 2.7% on the same month last year. On the surface, a mild softening. Underneath it,…

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SME February 2026: SME Growth Hits 12-Month Low

Updates to this research are published monthly. SME February 2026: SME revenues improved slightly in February, with the net score recovering to -12% from -17% in January, although still below…

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How to engage growth-focused SMEs

How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…

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How generative AI is redefining search behaviour in Australia

Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…

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New vehicle sales January 2026: One in seven cars now has a plug

New Vehicle Sales January 2026: Australian new vehicle sales totalled 87,753 units in January 2026, just 128 more than the same month last year. On the surface, a market in…

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SME January 2026: SME confidence falls sharply as rates and uncertainty rise

Updates to this research are published monthly. SME January 2026: Short-term business confidence weakened materially in January, slipping well below consumer confidence and reaching its lowest level in nearly two…

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New Vehicle Sales 2025: Australia now has two vehicle markets. Which one are you selling to?

New Vehicle Sales 2025: The Ford Ranger was Australia’s best-selling vehicle in 2025. Among private buyers, it ranked 13th. That gap tells you something important about where the Australian market…

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The false economy: Why cutting corners on servicing costs more in the end

According to the November 2025 edition of the Fifth Quadrant Consumer Tracker, 72% of vehicle owners have cut corners on vehicle costs in the past 12 months. That’s nearly three…

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Entry level hiring falls amid AI rise

Entry level hiring in Australia is contracting sharply, mirroring a global pattern that has seen junior job postings fall 29 percentage points since January 2024. According to Randstad’s 2025 Global…

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Supply chain volatility is permanent

The World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…

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