Category Archives: QL

Federal Budget 2026: The Disengagement Reality

Federal Budget 2026: The Disengagement Reality For weeks politicians and media had called it the most consequential Budget in at least a decade. A fundamental reset of the investment landscape….

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Federal Budget 2026: Property investors expected disruption, they got moderation.

Federal Budget 2026: How does it effect property investors? Investment property owners followed this year’s Federal Budget more closely than most Australians and, despite the political debate surrounding housing and…

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Federal Budget 2026: Doing it tough. Losing faith.

Federal Budget 2026: Aussies doing it tough. Australians under the greatest financial pressure responded to this year’s Federal Budget very differently from the rest of the country. Lower income households…

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Federal Budget 2026: Gen Z heard the promises they just don’t believe them

Federal Budget 2026: What Gen Z think? Gen Z Australians did not strongly reject this year’s Federal Budget. In many cases, they supported key measures within it. Around half backed…

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Raising prices or holding market share: The pricing dilemma facing every business

Should we raise prices to cover costs, or hold steady to protect market share? This pricing dilemma is keeping every Australian business leaders awake right now. With household budgets tightening…

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AI Probing: From promise to practice 

In August, we introduced you to AI probing and its potential to transform open-ended survey questions from shallow one-liners into rich, layered responses. We outlined how AI-driven follow-up questions could…

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The future is collaborative: leveraging the Human-AI partnership

Artificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…

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public healthcare at a critical crossroad

The Australian Medical Association’s (AMA) latest Public Hospital Report Card paints a less than rosy picture of Australia’s public healthcare system. While some short-term improvements are evident, the broader trend…

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the weight struggle: Australia’s battle with weight management

Overweight and obesity rates have been steadily climbing in Australia, reflecting a broader global trend. According to data from the Australian Institute of Health and Welfare, the proportion of adults…

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internship success: 14 transformative months at fifth quadrant

I started my internship at Fifth Quadrant back in June 2022, and the past fourteen months have been filled with a breadth of experiences that have taught me lifelong lessons…

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