Category Archives: QN

understanding ChatGPT usage in Australia: latest fifth quadrant study

Recent research conducted by Fifth Quadrant into Australian consumers show that 70% of the adult population are now aware of ChatGPT, including one quarter that actively engage with the tool….

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internship success: 14 transformative months at fifth quadrant

I started my internship at Fifth Quadrant back in June 2022, and the past fourteen months have been filled with a breadth of experiences that have taught me lifelong lessons…

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sustainability success down under: Australian businesses navigating to a greener future

Sustainability is a critical issue for Australian businesses, as the world faces the dual challenges of climate change and resource scarcity. While there’s an ecological imperative here, there’s also a…

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VFACTS September new vehicle sales – where are the vehicles on our roads manufactured?

Another great month for dealers in Australia, with 110,702 new vehicles sales recorded. This sets a record for September, putting us in a great position to finish the calendar year…

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cashless society: is physical currency gone for good in 2023?

The Australian financial landscape is set for a significant transformation as we increasingly shift away from cash to digital alternatives. According to the Reserve Bank of Australia (RBA) earlier this…

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SME sentiment remains optimistic as profitability recovers

Updates to this research are published monthly. View previous wave. The latest wave of the Fifth Quadrant SME Sentiment Tracker provides cause for optimism, with YoY revenues rebounding from an annual low in…

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Aussies set to spend $10.5 billion on Christmas gifts despite cost-of-living crisis

‘Tis the season to spend! Despite the cost-of-living crisis dominating headlines throughout the year, Christmas cheer and gift giving fever is inspiring Aussies to dig deep into their pockets and…

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car loyalty in flux as consumers consider new makes and models

The Australian new vehicle sales market is in a state of flux, with brands shifting from franchise to agency models, others considering Direct To Consumer (DTC) sales, ongoing vehicle shortages…

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fuelling the future: how manufacturing and production are harnessing sustainability to offset soaring energy costs!

Australian businesses across all sectors are facing significant challenges, with rising costs pressures, and ongoing economic uncertainty driving down consumer and business confidence. While we have seen some slight upticks…

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environmentally efficient housing in a cost-of-living crisis

With the cost-of-living crisis and rising energy bills continuing to plague our news feeds, it has become even more important for households to find long term solutions to reduce financial…

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