Car Brand Loyalty At A Tipping Point
Why is car brand loyalty in Australia weakening in 2026? Automotive brand loyalty is under pressure, and the latest Fifth Quadrant Consumer Tracker shows repeat purchase can no longer be…
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Driving success for tomorrow
Auto Technology Has A Trust Problem
Why is trust in automotive technology falling among Australian consumers? Automotive technology trust in Australia is weakening as vehicle technology advances faster than consumer confidence. Australians are becoming more selective…
Continue readingAustralian petrol demand falls 11.6% in two years
Why has Australian petrol demand fallen 11.6% in just two years? Australia’s automotive market has undergone a significant transformation over the past several years. Hybrid and electric vehicle sales have…
Continue readingHybrids overtake EVs as Australian fleets recalibrate the road to electrification
How are Australia’s fleet-operating businesses rethinking electrification, cost control and AI adoption in 2026? New research from Fifth Quadrant and the Australasian Fleet Management Association (AFMA) reveals how the country’s…
Continue readingAustralia’s fleet industry has two stories
How are Australian fleet industry trends shaping corporate fleet management, small fleet priorities, fleet electrification and fleet technology adoption in 2026? New research reveals that while corporate and small fleets…
Continue readingFuel cost pressure has changed how Australians drive
How are Australian fuel prices changing driving habits and future vehicle choices? After a period of elevated fuel prices and supply concerns, Australians have adapted how they use their cars,…
Continue readingFleet safety: The hidden gap behind rising intentions
Why are fleet safety policies and systems failing to keep pace with safety priorities across Australian fleets? Fleet safety in Australia has become a top-tier priority for Australian operators. The…
Continue readingFleet AI adoption: The surprising agile advantage
Why are Australia’s mid-sized corporate fleets adopting AI faster than the country’s largest fleet operators? AI adoption in fleet management is accelerating across Australia, but not in the way many…
Continue readingFleet electrification’s hidden pause: Hybrids surge ahead
Why are Australian fleet electrification plans shifting towards hybrids even as net zero and EV targets remain in place? According to the 2026 Australian Corporate Fleet Insights Study, conducted by…
Continue readingIs half your strategy missing?
At its core, strategy is the answer to two questions: where to play, and how to win. In B2B industrial markets, where supplier relationships often run for years, procurement cycles…
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