Car Brand Loyalty At A Tipping Point
Why is car brand loyalty in Australia weakening in 2026? Automotive brand loyalty is under pressure, and the latest Fifth Quadrant Consumer Tracker shows repeat purchase can no longer be…
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SME August 2026: SME growth ambitions rebound, but for how long?
Are Australian SME growth ambitions recovering? August data points to a sharp rebound in confidence, although weak revenue, rising loan stress and renewed interest rate risks suggest the recovery remains…
Continue readingNew SME research shows the card surcharge is going, but the cost is not
What will the 2026 Australian card surcharge ban mean for SMEs if the surcharge disappears but the cost of accepting card payments does not? On 1 October 2026, the way…
Continue readingThe accidental hero behind Fifth Quadrant’s growth
How can thought leadership research become a long-term source of market authority, trust and new business?Our experience with the Fifth Quadrant SME Sentiment Tracker shows how a six-month COVID research…
Continue readingHealth, money and happiness. What’s driving Australia’s wellbeing divide?
New Fifth Quadrant tracking shows that wellbeing in Australia is under pressure, with Australians feeling less positive about their health, but age alone does not explain the shift. Health, financial…
Continue readingSME July 2026: Higher wage costs another blow for SMEs
How are rising wage costs and weakening confidence affecting Australian SMEs in July? SME July 2026: SME confidence weakened again in July as renewed geopolitical tensions and ongoing cost pressures…
Continue readingAustralian petrol demand falls 11.6% in two years
Why has Australian petrol demand fallen 11.6% in just two years? Australia’s automotive market has undergone a significant transformation over the past several years. Hybrid and electric vehicle sales have…
Continue readingHybrids overtake EVs as Australian fleets recalibrate the road to electrification
How are Australia’s fleet-operating businesses rethinking electrification, cost control and AI adoption in 2026? New research from Fifth Quadrant and the Australasian Fleet Management Association (AFMA) reveals how the country’s…
Continue readingAustralia’s fleet industry has two stories
How are Australian fleet industry trends shaping corporate fleet management, small fleet priorities, fleet electrification and fleet technology adoption in 2026? New research reveals that while corporate and small fleets…
Continue readingHealthcare affordability is reshaping consumer behaviour
How is healthcare affordability in Australia changing when, where and how consumers seek medical care? Cost-of-living pressure is no longer confined to discretionary spending. For many Australians, it is now…
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