Category Archives: Services

New vehicle sales July 2025: Hybrid vehicle sales jump amid market shifts

Posted on August 19, 2025 Posted inAuto & Mobility, QN

Updates to New Vehicle Sales are published monthly. View previous wave. Despite the natural slowdown following the end-of-financial-year surge, New Vehicle Sales July 2025 set a new July record with 104,244…

The say–do gap in weight loss

Posted on August 15, 2025 Posted inHealthcare, Consumer & Retail, TL

Nearly 6 in 10 Australians want weight loss, yet only 1 in 9 use calorie tracking apps. The science says calorie balance drives weight change, but biology doesn’t always play…

Health Over Hangovers: How Zero Alcohol Drinks Are Reshaping Australia’s Drinking Culture

Posted on August 13, 2025 Posted inUncategorized, Consumer & Retail, TL

Australians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…

Scaling the why: Bringing qual depth to quant surveys

Posted on August 12, 2025 Posted inQN, Animal Health, Auto & Mobility, B2B, Built Environment, Consumer & Retail, CX, Energy Transition, Expertise, Financial Services, Healthcare, Social & Government, Technology & Telco, TL, Transport & Industrial

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Posted on August 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

Thought Leadership Research Wins Deals with the buyers You don’t See

Posted on July 29, 2025 Posted inB2B, TL

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

Independent breweries defy Australia’s hospitality slump

Posted on July 24, 2025 Posted inUncategorized, B2B, Consumer & Retail

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

Predictive NPS: a think piece on the future of customer loyalty

Posted on July 24, 2025 Posted inUncategorized, Consumer & Retail, CX

At the recent X4 Qualtrics Summit, our team at Fifth Quadrant attended a compelling session by Bain & Company exploring the rise of predictive NPS (Net Promoter Score) and what…

Are we overrevving the EV hype? Why smart aftermarket decisions start with your local market

Posted on July 16, 2025 Posted inAuto & Mobility, B2B

Spend five minutes on a trade show floor, and you’d think the aftermarket had already gone fully electric. EVs dominate the conversation, driven by government policy, OEM marketing, and media…

Jobs To Be Done: Insights that drive growth

Posted on July 15, 2025 Posted inB2B, Consumer & Retail, Social & Government, TL, Uncategorized

In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…

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