Category Archives: Services

From products to financial outcomes: Redefining value in financial services

Financial services institutions are shifting from product-led propositions such as loans, superannuation and insurance to outcome-led value focused on financial wellbeing, resilience and long-term wealth creation. This change is being…

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Is Australia ready for a robotaxi revolution?

Robotaxi services are coming to Australia. Waymo, the autonomous vehicle arm of Alphabet (which is already completing roughly 450,000 paid rides per week across five US states), is accelerating plans…

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Card Surcharges Are Ending. The Costs Aren’t

What the RBA’s reform means for pricing, margins, and consumer behaviour. The Reserve Bank of Australia’s decision to ban debit and credit card surcharges is being positioned as a win…

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SME March 2026: SME sentiment collapses, but growth ambitions remain

Updates to this research are published monthly. SME March 2026: SME sentiment has weakened significantly, reflecting rising geopolitical uncertainty, cost pressures and a deteriorating near term outlook. However, growth ambitions…

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New vehicle sales February 2026: A softer market, but not for everyone

New Vehicle Sales February 2026: 94,131 vehicles were sold in Australia in February 2026, down 2.7% on the same month last year. On the surface, a mild softening. Underneath it,…

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Why tourism destination stewardship needs better research

Tourism is a significant economic force in Australia. Total visitor expenditure has recovered to pre-pandemic levels, with the national THRIVE 2030 strategy targeting $230 billion in visitor spending by the…

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SME February 2026: SME Growth Hits 12-Month Low

Updates to this research are published monthly. SME February 2026: SME revenues improved slightly in February, with the net score recovering to -12% from -17% in January, although still below…

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How to engage growth-focused SMEs

How to engage growth-focused SMEs is one of the most important challenges in B2B marketing. Many organisations segment the market using firmographics such as business size. This approach is common…

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How generative AI is redefining search behaviour in Australia

Generative AI is increasingly being used as a first-choice channel for information-intensive tasks. Findings from the latest Fifth Quadrant Consumer Sentiment Tracker indicate a measurable shift in search behaviour. Australians…

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New vehicle sales January 2026: One in seven cars now has a plug

New Vehicle Sales January 2026: Australian new vehicle sales totalled 87,753 units in January 2026, just 128 more than the same month last year. On the surface, a market in…

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