Category Archives: Services

AI Probing: From promise to practice

Posted on October 14, 2025 Posted inConsumer & Retail, QL, QN, Uncategorized

In August, we introduced you to AI probing and its potential to transform open-ended survey questions from shallow one-liners into rich, layered responses. We outlined how AI-driven follow-up questions could…

SMEs maintain growth focus despite weak September

Posted on October 10, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. After showing signs of improvement in August, SME sentiment softened in September as economic caution returned. Falling consumer confidence following the RBA’s decision…

SME growth expectations surge as rates fall

Posted on September 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. Stronger consumer spending and interest rate cuts drive SME sentiment SME sentiment improved in August, supported by stronger consumer spending in July and…

New vehicle sales July 2025: Hybrid vehicle sales jump amid market shifts

Posted on August 19, 2025 Posted inAuto & Mobility, QN

Updates to New Vehicle Sales are published monthly. View previous wave. Despite the natural slowdown following the end-of-financial-year surge, New Vehicle Sales July 2025 set a new July record with 104,244…

The say–do gap in weight loss

Posted on August 15, 2025 Posted inHealthcare, Consumer & Retail, TL

Nearly 6 in 10 Australians want weight loss, yet only 1 in 9 use calorie tracking apps. The science says calorie balance drives weight change, but biology doesn’t always play…

Health Over Hangovers: How Zero Alcohol Drinks Are Reshaping Australia’s Drinking Culture

Posted on August 13, 2025 Posted inUncategorized, Consumer & Retail, TL

Australians are increasingly choosing to wake up fresh, energised, and ready for the day, and zero alcohol drinks are making it easier than ever. Once Australia’s favourite beverage, IBISWorld data…

Scaling the why: Bringing qual depth to quant surveys

Posted on August 12, 2025 Posted inQN, Animal Health, Auto & Mobility, B2B, Built Environment, Consumer & Retail, CX, Energy Transition, Expertise, Financial Services, Healthcare, Social & Government, Technology & Telco, TL, Transport & Industrial

AI Probing The rise of qual at scale Ask any insight professional and they’ll tell you: open-ended survey questions can be a missed opportunity. Often limited to shallow answers like…

Weak revenues and soft hiring intentions set the tone for SMEs in FY26

Posted on August 8, 2025 Posted inB2B, Consumer & Retail, Financial Services

Updates to this research are published monthly. Labour market conditions remain weak Hiring intent remains in very negative territory for the next three months. This reflects the broader softness in…

Thought Leadership Research Wins Deals with the buyers You don’t See

Posted on July 29, 2025 Posted inB2B, TL

I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…

Independent breweries defy Australia’s hospitality slump

Posted on July 24, 2025 Posted inUncategorized, B2B, Consumer & Retail

Australia’s hospitality sector is doing it tough. In the June wave of Fifth Quadrant’s SME Sentiment Tracker, 57% of hospitality businesses reported a decline in revenue over the last 12…

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