According to the November 2025 Fifth Quadrant Consumer Tracker, 46% of drivers under 30 have fitted performance modifications to their vehicles. Brake upgrades, suspension or lift kits, and engine work….
Continue readingThe Australian medtech sector faces a defining challenge: AI innovation moves in weeks while regulatory approval takes years. The TGA’s recent AI review confirms what industry has long suspected. Existing…
Continue readingUpdates to this research are published monthly. SME December 2025: SME confidence softened further in December as weaker trading conditions, ongoing cost pressures and heightened political and global uncertainty weighed…
Continue readingAsk most automotive distributors how they handle supplier price increases, and you’ll hear some variation of ‘we negotiate hard and pass through what we can’t absorb.’ It sounds pragmatic. Commercially…
Continue readingIn competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
Continue readingOver 13 million Australians are now using generative AI tools like ChatGPT, yet AI trust remains stubbornly low. Fifth Quadrant’s latest research, the AI Trust Index, reveals that whilst six in ten…
Continue readingUpdates to this research are published monthly. SME November 2025: SME sentiment weakened in November as rising inflation and softening global economic indicators contributed to a more cautious outlook. Local…
Continue readingThe Fifth Quadrant Christmas Sentiment Pulse 2025 paints a picture of stability in overall mood, ongoing financial pressure in many households, and a clear divide in spending intentions as Australians…
Continue readingIn October this year, I attended the CEDA AI Leadership Summit 2025 at Brisbane’s Royal International Convention Centre, Australia’s most influential AI conference of the year. Sponsored by the National…
Continue readingNew Vehicle Sales October 2025 reached 100,658 new vehicles, virtually unchanged from a year ago, but the underlying mix shifted dramatically. SUVs rose 9% to 62,292, while passenger cars fell…
Continue reading