Is half your strategy missing?
At its core, strategy is the answer to two questions: where to play, and how to win. In B2B industrial markets, where supplier relationships often run for years, procurement cycles…
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Australians trust AI with their time. Not their money
The adoption gap between AI in daily life and AI in financial decisions has less to do with capability than with accountability. Colonial First State recently commissioned research showing that…
Continue readingThe hidden reality of male confidence
Australian men are sitting at 63 out of 100 when it comes to overall confidence. If your phone battery was at 63%, you’d be looking for a charger. That’s where…
Continue readingThe pessimism paradox: Why Australia’s wealthiest generation doesn’t feel secure
Generation X is now Australia’s wealthiest generation, holding more wealth in property and shares than any other generation in Australia. According to the latest KPMG analysis, Gen X households have…
Continue readingNavigating access to care when living with chronic illness
Access pressures in Australia’s healthcare system are most visible among people living with chronic illness. Using a narrower definition of selected chronic conditions, including common and clinically significant diseases, ABS…
Continue readingSupply chain volatility is permanent
The World Economic Forum’s January 2026 Global Value Chains Outlook delivered a blunt message: Supply Chain Volatility is now permanent. Supply chain resilience in Australia and globally is no longer…
Continue readingHow AI and regulation will shape Australian medtech
The Australian medtech sector faces a defining challenge: AI innovation moves in weeks while regulatory approval takes years. The TGA’s recent AI review confirms what industry has long suspected. Existing…
Continue readingJobs To Be Done: Insights that drive growth
In competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
Continue readingThe AI Trust Index: Why experience drives confidence
Over 13 million Australians are now using generative AI tools like ChatGPT, yet AI trust remains stubbornly low. Fifth Quadrant’s latest research, the AI Trust Index, reveals that whilst six in ten…
Continue readingAI Leadership Summit 2025: How AI is defining Australia’s future
In October this year, I attended the CEDA AI Leadership Summit 2025 at Brisbane’s Royal International Convention Centre, Australia’s most influential AI conference of the year. Sponsored by the National…
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