I was reading the 2025 Edelman LinkedIn B2B Thought Leadership Impact Report last week and it confirmed something many of us in B2B have known for a while: most deals…
Continue readingIn competitive markets, understanding why customers choose certain products over others is critical for driving growth. Jobs to be Done (JTBD) is a practical framework that Fifth Quadrant uses to…
Continue readingA groundbreaking study from MIT’s Media Lab has just provided the first detailed neurological evidence of how AI tools affect human cognition. Published in June 2025, the research used EEG…
Continue readingThe United Nations has delivered a stark warning: global fertility rates are plummeting at an unprecedented pace. The organisation’s latest report, alongside comprehensive fertility data for 2024, reveals a world…
Continue readingOnline shopping is the norm for Australians, but as digital spending grows, so too does the threat of ecommerce payment fraud, online scams, and broader cybercrime. According to PayPal’s eCommerce…
Continue readingIn Australia’s overheated housing market, it’s easy to assume buyers are only focused on interest rates, school zones and floor area. But another set of priorities are quickly gaining ground,…
Continue readingArtificial intelligence (AI) is rapidly reshaping the market research industry, bringing efficiency, speed, and precision to processes. However, rather than viewing AI as a threat, market researchers have the opportunity…
Continue readingIn Australia, brain health is under increasing pressure. Dementia, stroke, and late-life depression are rising concerns, each deeply impactful, yet more interconnected than many realise. According to the Australian Institute…
Continue readingAs the energy sector undergoes rapid transformation, electric vehicles are emerging not only as a sustainable mode of transport but as strategic assets within the broader energy ecosystem. At the…
Continue readingTen years is a long time. It’s long enough to build robust businesses, long enough to face unprecedented disruption, and long enough to adapt to a rapidly evolving global economy….
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