CX-hdr-2018

How customer data could help your business rebound from the coronavirus crisis faster

When times are tight, exploiting the customer data at your fingertips can help your organisation do business more productively and efficiently, writes Prakash Durgani, Vice President of APAC & Japan, Twilio Segment.

Topics: personalisation digital marketing CX Articles & Insights big data marketing automation

Sitecore Embarks on US $1.2B Investment Plan to Accelerate Growth

Highly Accomplished Senior Executive and Business Leader to Drive Next Phase of Growth Across the Region

Topics: press release

Talend Hires Mark Fazackerley as Regional VP of Sales ANZ

Highly Accomplished Senior Executive and Business Leader to Drive Next Phase of Growth Across the Region

Topics: press release

Flight Centre Travel Group Transforms its Customer Experience with K2 Cloud

Global travel agency leverages digital process automation software to transform and drive operational efficiencies

Topics: press release

Christmas Cheer for SMEs as Strong Revenue, Jobs and Investment Data Point to a Happy New Year

Updates to this research will be published fortnightly to track the impact and response to COVID-19. View previous wave.

Topics: Business Priorities strategic planning CX Articles & Insights market research

Road to Recovery Continues with SME JobKeeper Claims Dropping to 26%

Updates to this research will be published fortnightly to track the impact and response to COVID-19. View previous wave.

Topics: Business Priorities strategic planning CX Articles & Insights market research

Using a data platform to power personalised marketing campaigns

Every day businesses gain more data about their interactions with customers, yet many continue to struggle to make use of it for personalisation and analytics.

Data may be stored in multiple locations and in different formats, making it difficult to combine to achieve a single view of each customer. As a result, customer experiences suffer and relationships erode.

Topics: personalisation digital marketing CX Articles & Insights big data marketing automation

Content tops marketing budget priorities moving into 2021

According to the Creating Connections report, based on a survey of more than 300 businesses, most have maintained or increased budgets in all major areas of marketing and communications except physical events. This has led to more competition in fewer channels.

Topics: Customer experience thought leadership Business Priorities CX investment priorities strategic planning CX Articles & Insights customer engagement market research research

SME Recruitment Drive Hindered by a Lack of Candidates

Updates to this research will be published fortnightly to track the impact and response to COVID-19. View previous wave.

Topics: Business Priorities strategic planning CX Articles & Insights market research

8x8 Named A Challenger in the New 2020 Gartner Magic Quadrant For Contact Center As A Service

CAMPBELL, Calif. — November 16, 2020 8x8, Inc. (NYSE: EGHT), a leading integrated cloud communications platform, today announced it has been named a Challenger in the 2020 Gartner Magic Quadrant for Contact Center as a Service (Gartner Magic Quadrant for Contact Center as a Service1). 

Topics: press release

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